The Magician Archetype: TRANSFORM Your Dreams

What Does it Mean to Be a Magician Brand? The Magician transforms lives!

The Magician Archetype is all about transformation and making dreams come true. It’s a tall order to fill, but successful Magician brands deliver experiences and products that no one else can. They see things other people can’t and bring them to life. The Magician taps into the laws of the universe and reveals ideas, truths, and possibilities. The Magician makes people feel intrigued, fascinated, and enlightened.

Are they tricksters? No. Are they amazing? Yes! Do they transform possibilities into a reality? Definitely!

Magicians help you see all possibilities and transform yourself and your life. They make your dreams come true.

WARNING: If you choose The Magician Archetype, you have to be sure to not be seen as too fantastical or unbelievable. People still need to feel that they connect with this brand. This can be an unintended negative consequence of the Magician brand.

Magician Archetype

More Info on The Magician Archetype

Check out the Magician page on

Podcast Episode – 18: The Magician Archetype

Podcast Episode 60- Marketing the Magician Archetype

What’s it like to be a Magician?

Magician Words

Change - You change perceptions and outcomes.

Catalyst - You promote change for doing good in the world.

Renew - You provide a sense of renewing and are refreshing.

Innovate - You are on the cutting edge of new things and ideas.

Enrich - You enrich the lives of those around you.

Refine - Your tastes are refined and so are your customers.

Revive - You revived old ideas and make them new again.

Transition - You are always moving and changing into something better.

Buy the full Magician Word Bank for $29.95. Pages and pages of great words and phrases to sprinkle into your content. Sound like a magician in everything you do. Email to purchase.

More Fun Facts about the Magician

The Magician is also known as Visionary, Transformer, Wizard, Shaman, Catalyst, Conjuror, Sorcerer


The Magician - Focuses on all things magical.

The Magician Archetype

The Butterfly - Focuses on the process of transformation.
The Butterfly Archetype

Examples of the Magician Archetype

Popular Magician brands include:

  • MasterCard
  • Macy's
  • Nvidia
  • Panasonic
  • Gilette Venus
  • Snickers
  • Calgon

Can you think of others? Drop them in the comments and we’ll add them to our list! Even if it’s your brand!

Is Your Business a Magician?

  • Does your business provide life-changing products and services?
  • Is your business on the cutting edge of your industry?
  • Is your brand based on intrigue, enlightenment, renewal, rebirth, growth, or transformation?
  • Are your products/services differentiated from competitors by providing a transformation or better way of doing things?
  • Do your products, services or processes feel, in any way, magical?
If you said "yes" to any (or a lot) of the above, you just may be a Magician!

Take the Questionnaire to Find Out

Standing Up Against the Competition

The Magician brand is great at finding win-win solutions that no one else thought about it. They do things differently ... and better ... and cutting edge.  Anyone who has ever bought anything is seeking to make a change. The Magician is uniquely qualified to tap into this mindset. The Magician makes people feel that anything is possible and dreams can come true. They turn dreams into reality. The Magician excites, mesmerizes, uplifts, and enlightens.

Caution: The word "magician" sometimes invokes the sense of trickery or sleight of hand. The Magician brand has to be careful to not come off as manipulative. Being manipulated is one of this brands’ biggest fears. Even though the Magician provides transformation and dreams, it still has to be imbued with a level of trust. If you are too fantastical you will lose your audience's trust.

Embracing Your Archetype

Once you choose an archetype, it is important to look at everything you do through that lens. Zeedia Media has a process and schedule that cuts it up into bite-size pieces tackling only one hurdle at a time in a way that makes sense.

We guide you to look at each aspect of your business, starting with your name and logo. Is it Magician enough? Can it be improved upon? Then we move onto colors, fonts, taglines, etc. until each element of your brand and company culture has been tweaked and improved to be in line with your brand. This is true no matter which archetype you pick.

With any brand initiative, the most important element is consistency. The more consistent your message is the bigger impact you will have over time in your space. People will start to recognize your company and associate it with Magician-like qualities- whether they realize it or not.

We are dying to know!

Are you a Magician brand? Let us know. Show us what you have been doing so far to make your brand trustworthy and wise.

Need help? We are here for you.


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