Posts Tagged ‘branding’

Branding: What is it and how to do it right!

what is branding

What comes to mind when you think of “branding?” Is it a red hot poker sizzling into the side of a cow? No? Just me then… Branding consists of all the things that contribute to how you FEEL when you think about or interact with a brand. If a product or service does not invoke…

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Breakout Branding with Archetypes

branding with archetypes 2

Have you heard about this thing called branding with archetypes? What the heck is an archetype anyway? Why should you be branding with one? Well, your branding (and marketing) is about to get a huge facelift. Your life is going to be more productive and focused. I promise. I LOVE the brand archetype process because…

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Leveraging Your LinkedIn Profile for B2B Marketing

LinkedIn Profile. Showing a graffiti image of two hands reaching for connection.

Your LinkedIn Profile can be so much more than just a fancy resume. LinkedIn is a social networking platform that is just waiting for people like you to expand your presence, make connections, get clients, and make cash. LinkedIn was created to be a job search platform. However, it’s also ready-made for freelancers, small businesses,…

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Podcasts: How Your Business Can Benefit From Them

podcasts for business

Remember the world before incessant social media scrolling? Tuning your dial to an FM radio station? Recording your favorite TV show, complete with commercials – on a VHS tape when you weren’t home? All of these may sound archaic now, but truth is, they were reality not too long ago. Recent studies have shown that…

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