Posts Tagged ‘branding’
What is Rebranding Really?
Rebranding is Not Just a New Logo Most people think of a new logo or maybe some new colors when they think of a rebrand, but that’s just a refresh…
Read MoreThe Magician Archetype: TRANSFORM Your Dreams
What Does it Mean to Be a Magician Brand? The Magician transforms lives! The Magician Archetype is all about transformation and making dreams come true. It’s a tall order to fill,…
Read MoreThe Guru Archetype: The Truth Will Set You Free!
The Guru Archetype is wise, intellectual, and good with facts and figures. This brand helps its customers make smarter decisions. We all need a Guru in our life. We trust…
Read MoreCreative Marketing: How to Inspire People
Creative marketing can take your marketing campaigns to the next level. When you do it right, you step into the storyteller role and use creativity to inspire an emotional response…
Read MoreThe Artist Archetype: Inspire Creativity in Others
The Artist Archetype is, you guessed it – Creative and inspiring. It makes people feel inspired and unique. They envision. They create. They are always improving their talents. Everything they…
Read MoreThe Jester Archetype: Bring Laughter to the World
The Jester Archetype is, you guessed it – funny! The Jester uses a well-developed sense of humor, is light-hearted, mischievous at times, and often outlandish. Some Jesters find that bold, brash, and unexpected…
Read MoreAnnouncing the First Annual MI Mob Summit!
The MI Mob Summit: Michigan Marketing Outstanding Businesses If you think a marketing summit might be a bore, get ready for some shock and awe. We’ve got something coming that’s…
Read MoreSetting Out to Launch a New Brand
So you wanna launch a new brand, eh? Well, buckle up, and get ready to roll. We’re about to take off. There’s a lot of moving parts to successfully launching…
Read MoreThe Explorer Archetype: Seek new vistas – you are worth it.
Be ambitious and true to your soul. Seek new vistas … you are worth it. The EXPLORER brand is for businesses that provide products, services, and experiences to their customers because…
Read MoreThe Neighbor Archetype: EVERYONE BELONGS
There is a place for everyone! The Neighbor Archetype is for businesses that make people feel welcome and give them a place to belong. Customer service is a high priority…
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