Marketing Humor: Help People See Something Differently

marketing humor

How much does a hipster weigh? An insta-gram. Ba da Ting! Marketing humor is everywhere. From Wendy’s Twitter account to GEICO insurance commercials (my favorite is the He-Man commercial) you can tell that humor isn’t going anywhere. There are sound scientific reasons for this. When someone experiences something they think is funny, their body releases…

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Episode 6: World Traveler – Kim Barber

Today’s Guest: Kim Barber, world traveler, and owner of Globetrotter Travel. Kim is a travel enthusiast, recovering over-packer, and owner of Globetrotter Travel. She’s always loved exploring new destinations, but was bit HARD by the travel bug after her first international trip to Europe and has been passionate about travel ever since. Kim’s last year…

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Episode 8: A Sweet Encounter – Nikki Thompson Frazier

Nikki Thompson Frazier

Today’s Guest: Nikki Thompson Frazier, mompreneur, and owner of Sweet Encounter Bakery and Café an online and wholesale bakery. The bakery specializes in gluten-free and allergy-friendly desserts because both her daughters have food allergies.   Nikki is the winner of the 2021 Lansing Built to Last competition for the development of Sweet Encounter Kids Culinary…

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Episode 7: Get Your Events Here – Ashlee Willis

Ashlee Willis

Today’s Guest: Ashlee Willis, founder, and owner of Michigan Premier Events  – an events management company for corporations, associations, and government. Ashlee is a strong advocate for supporting local businesses and the community in the Lansing Area. As a wife, mother, and business owner, Ashlee shares how she “gets it all done” by attending events…

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The Jester Archetype: Bring Laughter to the World

The Jester Archetype

The Jester Archetype is, you guessed it – funny! The Jester uses a well-developed sense of humor, is light-hearted, mischievous at times, and often outlandish. Some Jesters find that bold, brash, and unexpected behavior work well as an alternative to humor.  They are clowns, the life of the party, and never dull. The Jester is the only one who can…

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