Archive for February 2021

Quick and Dirty: Easy Solutions to Managing Social Marketing

Managing Social Marketing image of a 1920s looking woman angrily signing a form while a man watches.

Why do we need solutions for managing social marketing? Social media isn’t work, right? I mean that’s what we do for fun while we stand in line for groceries or after work. It’s selfies and food pics of your latest waffle creation, no worries? If you’re a business owner or entrepreneur and you know how…

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The Hero Archetype: Save the day!

The Hero Archetype

Not all heroes wear capes – but if you pick this archetype you certainly could – and make quite a statement. The main idea with the Hero Archetype is saving the day! The dominant feelings you invoke are inspiration and confidence. Your company is compelling and fearless but you also help your customers and clients…

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The Lover Archetype: Follow Your Passion

Lover Archetype

Could you be the LOVER Archetype? It’s February and that means red hearts and boxes of chocolate everywhere. It either makes you swoon or makes you queasy. Commercialization of relationships – eh? Well, The Lover Archetype is anything but cheesy and flippant. Love is a very powerful emotion and can make us insane or better…

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