Creating a Marketing Budget: $0 Is Not an Option

marketing budget

Marketing is often treated like the awkward cousin at a family reunion—always there but never really getting the attention it deserves. If you’re running a startup, small business, or managing a fresh marketing team, here’s the truth you need to hear loud and clear: $0 is NOT a marketing budget. It’s time to stop treating…

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Marketing for Small Businesses: Simple Steps to Boost Your Brand

Marketing for Small Businesses

Marketing is HARD! All small business owners struggle with marketing. It’s hard to know where to start. Social media? Website SEO? A flyer? An e-newsletter? Before we get all sweaty and angsty about social media (believe me, we get it!), let’s talk about your brand. WHERE DO WE FIND THE TIME?  Take a deep breath.…

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Which Marketing Analytics REALLY matter?

marketing analytics

Are marketing analytics really that important? Yes!  They tell you if your work is worth something and give you information about what your customers want.  Those numbers can transform into dollars if you take advantage of what they’re telling you.  Dig into the wealth of information you can access on your social media account and…

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Creative Marketing: How to Inspire People

creative marketing

Creative marketing can take your marketing campaigns to the next level. When you do it right, you step into the storyteller role and use creativity to inspire an emotional response that moves your target market.  We know that art moves us. Sad songs make us cry, hilarious jokes make us laugh.  Emotion makes us remember…

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The Artist Archetype: Inspire Creativity in Others

The Artist Archetype

The Artist Archetype is, you guessed it – Creative and inspiring. It makes people feel inspired and unique. They envision. They create. They are always improving their talents. Everything they do is creative! They have panache … they have flair! As an Artist Brand (or Creator, as it is sometimes called), your company is driven…

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Marketing Humor: Help People See Something Differently

marketing humor

How much does a hipster weigh? An insta-gram. Ba da Ting! Marketing humor is everywhere. From Wendy’s Twitter account to GEICO insurance commercials (my favorite is the He-Man commercial) you can tell that humor isn’t going anywhere. There are sound scientific reasons for this. When someone experiences something they think is funny, their body releases…

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Announcing the First Annual MI Mob Summit!

MI Mob Summit

The MI Mob Summit: Michigan Marketing Outstanding Businesses If you think a marketing summit might be a bore, get ready for some shock and awe.  We’ve got something coming that’s the cat’s meow, dames and gents. Welcome to the first annual MI Mob Summit. We’re the mob ya’ hear, the Zeedia Media Mob. Our mobsters…

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The Ruler Archetype: WE’VE GOT THE POWER!

The Ruler Archetype

The Ruler Archetype has a lot of power – and they know it. They are the best in their class and you can agree with them – or not. Either way, they don’t really care. They know they are number one and they don’t need outside validation. Sound pretentious? It is – but when this…

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Gangs, Mobs, and Squads: Promoting Community

Promoting your community is not only good for your soul, it’s good business! Community is the backbone of any small business, and getting involved with your community is a wonderful way to build word-of-mouth advertising into your marketing campaign strategy. Even mobsters know that building a positive reputation with your local community is a crucial…

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The Neighbor Archetype: EVERYONE BELONGS

the neighbor archetype

There is a place for everyone! The Neighbor Archetype is for businesses that make people feel welcome and give them a place to belong. Customer service is a high priority for you. You build trust with your clients and customers based on familiarity – because they KNOW you. The big idea for the Neighbor: Everyone…

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