Marketing

How To Determine Your Marketing Budget (from the experts)

marketing budget. Old fashioned calculator

This month’s “Ask the Expert” Round-Up article tackles the big question, “How to determine a marketing budget.” You may be surprised to learn how often businesses don’t have a marketing budget or don’t know what they can afford for marketing. If you are a start-up or in the first few years of business, your budget…

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Tips to Pump Up Your LinkedIn Profile for B2B Sales

LinkedIn Profile for B2B. A woman with a black teeshirt and long brown hair lifting deadweights in a professional gym.

Are you looking to become a LinkedIn maverick and boost your profile for B2B sales? If lead generation is your goal, rather than finding the next employer, buckle up! We’re going to get into the details of how to expand out and maximize your LinkedIn profile for B2B. Improve your LinkedIn Profile First, take a…

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Leveraging Your LinkedIn Profile for B2B Marketing

LinkedIn Profile. Showing a graffiti image of two hands reaching for connection.

Your LinkedIn Profile can be so much more than just a fancy resume. LinkedIn is a social networking platform that is just waiting for people like you to expand your presence, make connections, get clients, and make cash. LinkedIn was created to be a job search platform. However, it’s also ready-made for freelancers, small businesses,…

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Marketing During the Coronavirus

Marketing During the Coronavirus

How is your business’s marketing during the coronavirus? First, I want to say that I am so heartbroken for all the businesses that have to limit their hours (or shut down). For all the cancelled events, missed opportunities, and your inability to see your loved ones. It it is so nice to see how communities…

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Tips for Saying NO and Being More Intentional (From the Experts)

saying no

If “Busy” is a four-letter word then “No” is a magical, two-letter word that more of us need to work into our vocabularies. While I recently taught you to use the word “busy” sparingly, today I want to teach you to start using the word “no” more often….well, I actually want to invite others to…

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Able Eyes: Video PLUS an Experience You Can Control

Abel eyes

Able Eyes is a mid-Michigan company doing amazing things with video for people who are on the spectrum and those who have sensory sensitivity. It also helps people with social anxiety and those of us who just want to check out a place before visiting. If you are thinking about adding video to your marketing,…

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What Does My Website Need?

what does my website need

If you ask a room full of people, “What does my website need?” you will get way too many opinions and more advice than you can handle. Been there. Done that. Building a website is like buying a car. There is the base model that will get you from here to there (Ford Focus). On…

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