What is Rebranding Really?

rebranding showing vintage blueprints and a compass.

Rebranding is Not Just a New Logo Most people think of a new logo or maybe some new colors when they think of a rebrand, but that’s just a refresh of the brand you’ve already got.  A rebrand restructures your entire branding story from the bottom to the top.  It includes the why of your…

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The Magician Archetype: TRANSFORM Your Dreams

Magician Archetype

What Does it Mean to Be a Magician Brand? The Magician transforms lives! The Magician Archetype is all about transformation and making dreams come true. It’s a tall order to fill, but successful Magician brands deliver experiences and products that no one else can. They see things other people can’t and bring them to life. The…

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The Guru Archetype: The Truth Will Set You Free!

Guru Archetype

The Guru Archetype is wise, intellectual, and good with facts and figures. This brand helps its customers make smarter decisions. We all need a Guru in our life. We trust them because they have the knowledge, experience, and education to back up their claims. Can they be a bit boring? Maybe. Are they the smartest…

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The Jester Archetype: Bring Laughter to the World

The Jester Archetype

The Jester Archetype is, you guessed it – funny! The Jester uses a well-developed sense of humor, is light-hearted, mischievous at times, and often outlandish. Some Jesters find that bold, brash, and unexpected behavior work well as an alternative to humor.  They are clowns, the life of the party, and never dull. The Jester is the only one who can…

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The Neighbor Archetype: EVERYONE BELONGS

the neighbor archetype

There is a place for everyone! The Neighbor Archetype is for businesses that make people feel welcome and give them a place to belong. Customer service is a high priority for you. You build trust with your clients and customers based on familiarity – because they KNOW you. The big idea for the Neighbor: Everyone…

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Breakout Branding with Archetypes

branding with archetypes 2

Have you heard about this thing called branding with archetypes? What the heck is an archetype anyway? Why should you be branding with one? Well, your branding (and marketing) is about to get a huge facelift. Your life is going to be more productive and focused. I promise. I LOVE the brand archetype process because…

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