Branding

Branding: What is it and how to do it right!

what is branding

What comes to mind when you think of “branding?” Is it a red hot poker sizzling into the side of a cow? No? Just me then… Branding consists of all the things that contribute to how you FEEL when you think about or interact with a brand. If a product or service does not invoke…

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Breakout Branding with Archetypes

branding with archetypes 2

Have you heard about this thing called branding with archetypes? What the heck is an archetype anyway? Why should you be branding with one? Well, your branding (and marketing) is about to get a huge facelift. Your life is going to be more productive and focused. I promise. I LOVE the brand archetype process because…

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Leveraging Your LinkedIn Profile for B2B Marketing

LinkedIn Profile. Showing a graffiti image of two hands reaching for connection.

Your LinkedIn Profile can be so much more than just a fancy resume. LinkedIn is a social networking platform that is just waiting for people like you to expand your presence, make connections, get clients, and make cash. LinkedIn was created to be a job search platform. However, it’s also ready-made for freelancers, small businesses,…

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Why is Video the Cheat Code for Business?

Video for Business showing a camera and lighting with a backdrop of bookshelves.

Because it’s everywhere. The world is online and so are your customers. Video for business should be a key element in your social media marketing plan. If running a business is like playing a video game, then having videos you can share is that really awesome punch/kick combo that took three weeks to perfect. It’s…

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Tell Your Business Story Through a Short Video with UnoCards

unocards

What the HECK are UnoCards? Not the card game–the videos! Video marketing is really hot right now! Have you incorporated some sort of video element into your marketing strategy yet? I know. It can be scary. Many of us don’t like to see or hear ourselves on video. You need to get over it. Seriously.…

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