Branding

The Neighbor Archetype: EVERYONE BELONGS

the neighbor archetype

There is a place for everyone! The Neighbor Archetype is for businesses that make people feel welcome and give them a place to belong. Customer service is a high priority for you. You build trust with your clients and customers based on familiarity – because they KNOW you. The big idea for the Neighbor: Everyone…

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The Innocent Archetype: Seek Simplicity

Innocent Archetype: showing a small boy wearing old aviator goggles and holding a toy plane.

A simple and chaos-free experience is what we are after here. No drama queens allowed! The big idea for the Innocent Archetype is: Life doesn’t have to be so complicated. Seek simplicity and be chaos-free. Breath in. Breath out. Quiet your mind. Relax your shoulders. Ahhhhhh, doesn’t that feel heavenly? The feelings you invoke as…

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The Hero Archetype: Save the day!

The Hero Archetype

Not all heroes wear capes – but if you pick this archetype you certainly could – and make quite a statement. The main idea with the Hero Archetype is saving the day! The dominant feelings you invoke are inspiration and confidence. Your company is compelling and fearless but you also help your customers and clients…

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The Lover Archetype: Follow Your Passion

Lover Archetype

Could you be the LOVER Archetype? It’s February and that means red hearts and boxes of chocolate everywhere. It either makes you swoon or makes you queasy. Commercialization of relationships – eh? Well, The Lover Archetype is anything but cheesy and flippant. Love is a very powerful emotion and can make us insane or better…

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The Mother Archetype: Be Nice!

mother archtype

Hey you and your momma! Let’s talk about The Mother Archetype. We have chosen to start with The Mother Archetype in our series of archetype descriptions because, in some ways, it is the most popular and the most quickly recognized. Everyone has a mom, right? Even if you’ve never met her or dislike her. The…

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Branding: What is it and how to do it right!

what is branding

What comes to mind when you think of “branding?” Is it a red hot poker sizzling into the side of a cow? No? Just me then… Branding consists of all the things that contribute to how you FEEL when you think about or interact with a brand. If a product or service does not invoke…

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Breakout Branding with Archetypes

branding with archetypes 2

Have you heard about this thing called branding with archetypes? What the heck is an archetype anyway? Why should you be branding with one? Well, your branding (and marketing) is about to get a huge facelift. Your life is going to be more productive and focused. I promise. I LOVE the brand archetype process because…

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Leveraging Your LinkedIn Profile for B2B Marketing

LinkedIn Profile. Showing a graffiti image of two hands reaching for connection.

Your LinkedIn Profile can be so much more than just a fancy resume. LinkedIn is a social networking platform that is just waiting for people like you to expand your presence, make connections, get clients, and make cash. LinkedIn was created to be a job search platform. However, it’s also ready-made for freelancers, small businesses,…

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Why is Video the Cheat Code for Business?

Video for Business showing a camera and lighting with a backdrop of bookshelves.

Because it’s everywhere. The world is online and so are your customers. Video for business should be a key element in your social media marketing plan. If running a business is like playing a video game, then having videos you can share is that really awesome punch/kick combo that took three weeks to perfect. It’s…

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Tell Your Business Story Through a Short Video with UnoCards

unocards

What the HECK are UnoCards? Not the card game–the videos! Video marketing is really hot right now! Have you incorporated some sort of video element into your marketing strategy yet? I know. It can be scary. Many of us don’t like to see or hear ourselves on video. You need to get over it. Seriously.…

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