Posts by Amy

Quick and Dirty: Taking Risks in Marketing to Stand Out

risks in marketing

You gotta take risks in marketing. Otherwise, you’re just bland, and bland isn’t going to make anyone remember you, hire you, or buy your product. That doesn’t mean your marketing should be random, or inauthentic. In fact, the best risks are taken seriously and thoughtfully. Good marketing is consistent. Branding should be the same across…

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The Outlaw Archetype: FREEDOM

outlaw brand

 Never apologize for being revolutionary. The Outlaw Archetype is for all you rebellious, contrarian, authority-questioners. For all you radical, free-spirited, wind-in-the-hair types! If you haven’t already guessed, Zeedia Media embraced the Outlaw in a chokehold and doesn’t let go.  The big idea for the OUTLAW is: Rules were made to broken! WARNING: Fight the Power!…

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Quick and Dirty: Reusing Content the Easy Way

reusing content: shows a small metal wind up toy car.

Reusing content isn’t breaking the rules. You make the rules! You know you need to create more social media. You’ve seen customers respond, and you’ve gotten some real interactions and sales. Rockin! But Instagram is starting to eat your life and you’re dreaming in Facebook. What do you do to make this social media thing…

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The Innocent Archetype: Seek Simplicity

Innocent Archetype: showing a small boy wearing old aviator goggles and holding a toy plane.

A simple and chaos-free experience is what we are after here. No drama queens allowed! The big idea for the Innocent Archetype is: Life doesn’t have to be so complicated. Seek simplicity and be chaos-free. Breath in. Breath out. Quiet your mind. Relax your shoulders. Ahhhhhh, doesn’t that feel heavenly? The feelings you invoke as…

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Stealing Your Own Testimonials for Marketing

Testimonials for marketing showing a woman talking on an old fashioned rotary phone.

Does it feel weird to toot your own horn? Or are you ok with shouting to the whole bar about your latest acomplishment and then buying a round for everyone? Either way – testimonials can be a powerful marketing tool. They are social proof that your services are valuable to your clients. You know you…

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Quick and Dirty: Easy Solutions to Managing Social Marketing

Managing Social Marketing image of a 1920s looking woman angrily signing a form while a man watches.

Why do we need solutions for managing social marketing? Social media isn’t work, right? I mean that’s what we do for fun while we stand in line for groceries or after work. It’s selfies and food pics of your latest waffle creation, no worries? If you’re a business owner or entrepreneur and you know how…

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The Hero Archetype: Save the day!

The Hero Archetype

Not all heroes wear capes – but if you pick this archetype you certainly could – and make quite a statement. The main idea with the Hero Archetype is saving the day! The dominant feelings you invoke are inspiration and confidence. Your company is compelling and fearless but you also help your customers and clients…

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The Lover Archetype: Follow Your Passion

Lover Archetype

Could you be the LOVER Archetype? It’s February and that means red hearts and boxes of chocolate everywhere. It either makes you swoon or makes you queasy. Commercialization of relationships – eh? Well, The Lover Archetype is anything but cheesy and flippant. Love is a very powerful emotion and can make us insane or better…

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The Mother Archetype: Be Nice!

mother archtype

Hey you and your momma! Let’s talk about The Mother Archetype. We have chosen to start with The Mother Archetype in our series of archetype descriptions because, in some ways, it is the most popular and the most quickly recognized. Everyone has a mom, right? Even if you’ve never met her or dislike her. The…

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Do Your Social Media Campaigns Have all the Goods?

social media campaign, image is of an old country story with boxes and barrels piled out front and the two owners standing in the doorway.

So, you know you need a social media plan to make your business succeed. You’ve got a website, a Facebook page, an Instagram account, and you’ve spent hours carefully crafting useful, on-brand content to share with the world. You’re ready to rumble! Next step, post content. You have your beautiful post and you share it…

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