Posts by Amy
How to Properly Use Instagram Hashtags for Marketing
Do you use Instagram Hashtags for marketing? It’s weird to see a post without them right? Some people only use a couple while others max out the allowable 30. So, what is the right way to use Instagram hashtags? Is there a secret formula? Actually there is! I watched a video from Social Media Examiner…
Read MoreLeveraging Your LinkedIn Profile for B2B Marketing
Your LinkedIn Profile can be so much more than just a fancy resume. LinkedIn is a social networking platform that is just waiting for people like you to expand your presence, make connections, get clients, and make cash. LinkedIn was created to be a job search platform. However, it’s also ready-made for freelancers, small businesses,…
Read MoreWhy is Video the Cheat Code for Business?
Because it’s everywhere. The world is online and so are your customers. Video for business should be a key element in your social media marketing plan. If running a business is like playing a video game, then having videos you can share is that really awesome punch/kick combo that took three weeks to perfect. It’s…
Read More5 Types of Content To Create (Besides Blogs)
When someone tells you that you need to create more content for your website you might groan, wondering how on Earth you’re going to create even more blogs. But, content isn’t just about blogs. Hand Slap Moment: In fact, you should be posting content other than blogs. Not everyone wants to sit and read and…
Read MoreUsing the Hero’s Journey to Create Content
Did you know that your content, no matter what type of content it is, should be telling a story? Our brains are hardwired for narrative so it only makes sense that stories would help you better connect with your audience. There’s so much data to back this up that we can’t even begin to cover…
Read MoreMarketing During the Coronavirus
How is your business’s marketing during the coronavirus? First, I want to say that I am so heartbroken for all the businesses that have to limit their hours (or shut down). For all the cancelled events, missed opportunities, and your inability to see your loved ones. It it is so nice to see how communities…
Read MoreTips for Saying NO and Being More Intentional (From the Experts)
If “Busy” is a four-letter word then “No” is a magical, two-letter word that more of us need to work into our vocabularies. While I recently taught you to use the word “busy” sparingly, today I want to teach you to start using the word “no” more often….well, I actually want to invite others to…
Read MoreAble Eyes: Video PLUS an Experience You Can Control
Able Eyes is a mid-Michigan company doing amazing things with video for people who are on the spectrum and those who have sensory sensitivity. It also helps people with social anxiety and those of us who just want to check out a place before visiting. If you are thinking about adding video to your marketing,…
Read MoreWhat Does My Website Need?
If you ask a room full of people, “What does my website need?” you will get way too many opinions and more advice than you can handle. Been there. Done that. Building a website is like buying a car. There is the base model that will get you from here to there (Ford Focus). On…
Read More“Busy” is the new 4 Letter Word
What is your favorite 4 letter word? Mine is DAMN! I like it because it’s a cuss word without being too offensive. I also really love the “F” word but I reserve that for times when I really need it. We can all agree that there are situations when no other word will do except…
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