Posts by Amy
Create a Marketing Plan
Marketing is HARD! Knowing how to create a marketing plan is HARD! There, I said it. Let’s all agree that small business owners struggle with marketing. We all do! We struggle to: Know where to start with marketing Determine a marketing budget Understand what branding really is Decide which social media platforms are best Find…
Read MoreCreating a Marketing Budget: $0 Is Not an Option
Marketing is often treated like the awkward cousin at a family reunion—always there but never really getting the attention it deserves. If you’re running a startup, small business, or managing a fresh marketing team, here’s the truth you need to hear loud and clear: $0 is NOT a marketing budget. It’s time to stop treating…
Read MoreS3E33 – Season 3 Finale – Thank You
Thank you so much for joining us on our last episode of Adventures in Business. This is not only the last episode of Season 3, but it is also the last episode we will be doing together as co-hosts. Watch on YouTube HERE This podcast has been an amazing adventure. We have talked with hundreds…
Read MoreMarketing for Small Businesses: Simple Steps to Boost Your Brand
Marketing is HARD! All small business owners struggle with marketing. It’s hard to know where to start. Social media? Website SEO? A flyer? An e-newsletter? Before we get all sweaty and angsty about social media (believe me, we get it!), let’s talk about your brand. WHERE DO WE FIND THE TIME? Take a deep breath.…
Read MoreS3E32 – Regina Carey – Carry On
Today’s Guest: Regina Carey, Founder of Carry On Regina Carey, founder of Carry On, helps individuals and businesses unlock their potential. A former special education teacher, Regina transitioned into coaching, team building, and leadership development, focusing on overcoming challenges and discovering core values. Through Carry On, she empowers clients to take action and live authentically,…
Read MoreS3E31 – R.M. Easterly – THYIM
Welcome back to another episode of Adventures in Business. We talk to different Lansing-area business people about their adventures, what they are doing, how they give back, and why we love Lansing! Watch on YouTube HERE Today’s guest is the dynamic and immensely energetic R.M. Easterly. She is the founder and president of THYIM, which…
Read MoreS3E30 – Amy Wilzeck – Oasis Senior Advisors
Today’s Guest: Amy Wilzeck, Owner of Placement Services at Oasis Senior Advisors Amy Wilzeck is the Director of Placement Services at Oasis Senior Advisors and recipient of the 2024 Top Advisor Award. Amy’s journey in senior care began with her passion for helping families navigate the complexities of senior living. As a Certified Senior Advisor…
Read MoreS3E29 – Josh Pompey – Lansing Consumers Credit Union
Today’s Guest: Josh Pompey, Regional Manager at Lansing Consumers Credit Union In this episode, we sit down with Josh Pompey from Consumers Credit Union to discuss his extensive involvement in community activities, his leadership insights, and the impact of Consumers Credit Union on the local community. From coaching girls’ varsity basketball to managing multiple credit…
Read MoreS3E28 – Mickey Hadick – Local Author
Today’s Guest: Mickey Hadick, Writer and Owner of Hadick Creative, LLC. In this episode, we sit down with Mickey Hadick, a local author who shares his insights and experiences on self-publishing, finding inspiration, and the importance of creativity. Mickey discusses the challenges and rewards of self-publishing, offers advice on promoting your work, and provides a glimpse…
Read MoreS3E27 – Priscilla Bordayo – Crime Survivors for Safety & Justice
Welcome back to another impactful episode of Adventures in Business, a podcast for the working people of Lansing, Michigan. Watch on YouTube HERE Today, we have the honor of interviewing Priscilla Bordayo, an inspiring advocate from Crime Survivors for Safety & Justice. Priscilla shares powerful insights into her work, focusing on rehabilitation and restoration for…
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