Posts by Amy

The Life of a Content Creator: Working as a Freelance Writer

freelance writer

by Heather Benton, content creator and freelance writer Remember when the idea of working from home as a freelance writer with a flexible schedule seemed like a far-fetched but idyllic dream? The world for writers has already changed so much between the time I stepped out of my college dorm and into the full-time workforce…

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I Saw Bob Dylan at Wharton: It was amazing

Bob Dylan at Wharton

Bob Dylan at Wharton was amazing. I had the unexpected good fortune of being invited to this once-in-a-lifetime concert by my friends Mattie Rickman and Roscoe Snyder who own Snyder Auto Care, here in Lansing. I have to give a shout out to Teena Rairigh, owner of Supplemental CEO. Mattie had originally asked Teena to…

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The Bartender’s Secret

The floor tasted like the perfectly concocted mojito she had made moments before throwing it at me and punching me in the face. I landed among the bar stools and dirty napkins thinking, “That’s fair.”  She knew I’d come, I always do. She had it waiting for me, the drink and her right hook. I…

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How Often Should I Blog?

How Often Should I Blog?

As a content creator, I get asked this question all the time. Mostly because I am usually touting the virtues and necessity of blogging for EVERY business. I talk about this so much that I am sure some of my friend are sick of hearing it. It’s ok, I still stand by my passions. See:…

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Why Blogging is Still Important and Necessary

blogging

I have been hearing, and reading, and watching, people kicking around the idea of blogging being an outdated mode of marketing. Some people aren’t just wondering, they are touting it as gospel. Unless Jesus said it, it’s not! I am not just saying this because I am an avid content developer and earn money doing…

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Podcasts: How Your Business Can Benefit From Them

podcasts for business

Remember the world before incessant social media scrolling? Tuning your dial to an FM radio station? Recording your favorite TV show, complete with commercials – on a VHS tape when you weren’t home? All of these may sound archaic now, but truth is, they were reality not too long ago. Recent studies have shown that…

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Friendships: Middle School vs. Middle Age

friendships

Both stages of friendships are hard “I have so many fond memories of middle school” said no one ever. When we found out our first baby was a girl, I had many thoughts and dreams for her–and concerns. However, not one of them included, “how am I best going to help her navigate the trials…

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Facebook: How to Find and Utilize your Whale Chart!

Facebook: How to Find and Utilize your Whale Chart!

What is a Whale Chart? A Whale Chart is a feature within your Facebook Page that allows you to see when most of your followers are engaging with your page. The data represents times your followers are visiting your page, seeing your posts, looking at photos, etc. This chart got its name because, well, it…

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Facebook Live: Why Your Business Must Go Live

Why Your Business Should Be Using Facebook Live! Facebook Live is a way for individuals, public figures, business pages, etc. to share a live video with all of their followers and friends. It is for members to connect with their audience in real time. With the ability for followers to receive notifications when your Live…

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Why Did These Companies Have The Top YouTube Ads Of 2017?

YouTube

Why Youtube Ads? YouTube advertisements are popular in marketing because they have an enormous audience. YouTube has over 1 billion users, they claim as “almost one-third of the internet.” About one billion hours of video are watched every day on YouTube. They even reach “more 18-49 year-olds than any cable network in the US.” Think…

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