Posts by Amy

Do Your Social Media Campaigns Have all the Goods?

social media campaign, image is of an old country story with boxes and barrels piled out front and the two owners standing in the doorway.

So, you know you need a social media plan to make your business succeed. You’ve got a website, a Facebook page, an Instagram account, and you’ve spent hours carefully crafting useful, on-brand content to share with the world. You’re ready to rumble! Next step, post content. You have your beautiful post and you share it…

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Branding: What is it and how to do it right!

what is branding

What comes to mind when you think of “branding?” Is it a red hot poker sizzling into the side of a cow? No? Just me then… Branding consists of all the things that contribute to how you FEEL when you think about or interact with a brand. If a product or service does not invoke…

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Breakout Branding with Archetypes

branding with archetypes 2

Have you heard about this thing called branding with archetypes? What the heck is an archetype anyway? Why should you be branding with one? Well, your branding (and marketing) is about to get a huge facelift. Your life is going to be more productive and focused. I promise. I LOVE the brand archetype process because…

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Words We Are Reading: Book Reviews

book reviews

Welcome to the Zeedia Media Mob’s Book reviews blog. We will update this regularly with our thoughts on the words we are currently reading. Since we love ALL THE WORDS, these reviews span many genres. We are always looking for great book suggestions so please leave them in the comments! Thank you and happy reading!…

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How To Determine Your Marketing Budget (from the experts)

marketing budget. Old fashioned calculator

This month’s “Ask the Expert” Round-Up article tackles the big question, “How to determine a marketing budget.” You may be surprised to learn how often businesses don’t have a marketing budget or don’t know what they can afford for marketing. If you are a start-up or in the first few years of business, your budget…

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How to Properly Use Instagram Hashtags for Marketing

Instagram Hashtags for Marketing. Zeedia Media logo with Hashtag symbol

Do you use Instagram Hashtags for marketing? It’s weird to see a post without them right? Some people only use a couple while others max out the allowable 30. So, what is the right way to use Instagram hashtags? Is there a secret formula? Actually there is! I watched a video from Social Media Examiner…

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Leveraging Your LinkedIn Profile for B2B Marketing

LinkedIn Profile. Showing a graffiti image of two hands reaching for connection.

Your LinkedIn Profile can be so much more than just a fancy resume. LinkedIn is a social networking platform that is just waiting for people like you to expand your presence, make connections, get clients, and make cash. LinkedIn was created to be a job search platform. However, it’s also ready-made for freelancers, small businesses,…

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Why is Video the Cheat Code for Business?

Video for Business showing a camera and lighting with a backdrop of bookshelves.

Because it’s everywhere. The world is online and so are your customers. Video for business should be a key element in your social media marketing plan. If running a business is like playing a video game, then having videos you can share is that really awesome punch/kick combo that took three weeks to perfect. It’s…

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5 Types of Content To Create (Besides Blogs)

types of content

When someone tells you that you need to create more content for your website you might groan, wondering how on Earth you’re going to create even more blogs. But, content isn’t just about blogs. Hand Slap Moment: In fact, you should be posting content other than blogs. Not everyone wants to sit and read and…

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Using the Hero’s Journey to Create Content

Hero's Journey

Did you know that your content, no matter what type of content it is, should be telling a story?  Our brains are hardwired for narrative so it only makes sense that stories would help you better connect with your audience.  There’s so much data to back this up that we can’t even begin to cover…

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