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Posts by Amy

Setting Out to Launch a New Brand

launch a new brand showing a vintage photo of NASA mission control

So you wanna launch a new brand, eh? Well, buckle up, and get ready to roll. We’re about to take off. There’s a lot of moving parts to successfully launching a brand. It’s important to stay organized and on top of all the details to make it a success. Project management is just as important…

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The Explorer Archetype: Seek new vistas – you are worth it.

Explorer Archetype

Be ambitious and true to your soul. Seek new vistas … you are worth it. The EXPLORER brand is for businesses that provide products, services, and experiences to their customers because their customers deserve them. People will be willing to pay a little more for your product or service because it makes them feel special and…

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Gangs, Mobs, and Squads: Promoting Community

Promoting your community is not only good for your soul, it’s good business! Community is the backbone of any small business, and getting involved with your community is a wonderful way to build word-of-mouth advertising into your marketing campaign strategy. Even mobsters know that building a positive reputation with your local community is a crucial…

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The Neighbor Archetype: EVERYONE BELONGS

the neighbor archetype

There is a place for everyone! The Neighbor Archetype is for businesses that make people feel welcome and give them a place to belong. Customer service is a high priority for you. You build trust with your clients and customers based on familiarity – because they KNOW you. The big idea for the Neighbor: Everyone…

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Quick and Dirty: Taking Risks in Marketing to Stand Out

risks in marketing

You gotta take risks in marketing. Otherwise, you’re just bland, and bland isn’t going to make anyone remember you, hire you, or buy your product. That doesn’t mean your marketing should be random, or inauthentic. In fact, the best risks are taken seriously and thoughtfully. Good marketing is consistent. Branding should be the same across…

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The Outlaw Archetype: FREEDOM

outlaw brand

 Never apologize for being revolutionary. The Outlaw Archetype is for all you rebellious, contrarian, authority-questioners. For all you radical, free-spirited, wind-in-the-hair types! If you haven’t already guessed, Zeedia Media embraced the Outlaw in a chokehold and doesn’t let go.  The big idea for the OUTLAW is: Rules were made to broken! WARNING: Fight the Power!…

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Quick and Dirty: Reusing Content the Easy Way

reusing content: shows a small metal wind up toy car.

Reusing content isn’t breaking the rules. You make the rules! You know you need to create more social media. You’ve seen customers respond, and you’ve gotten some real interactions and sales. Rockin! But Instagram is starting to eat your life and you’re dreaming in Facebook. What do you do to make this social media thing…

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The Innocent Archetype: Seek Simplicity

Innocent Archetype: showing a small boy wearing old aviator goggles and holding a toy plane.

A simple and chaos-free experience is what we are after here. No drama queens allowed! The big idea for the Innocent Archetype is: Life doesn’t have to be so complicated. Seek simplicity and be chaos-free. Breath in. Breath out. Quiet your mind. Relax your shoulders. Ahhhhhh, doesn’t that feel heavenly? The feelings you invoke as…

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Stealing Your Own Testimonials for Marketing

Testimonials for marketing showing a woman talking on an old fashioned rotary phone.

Does it feel weird to toot your own horn? Or are you ok with shouting to the whole bar about your latest acomplishment and then buying a round for everyone? Either way – testimonials can be a powerful marketing tool. They are social proof that your services are valuable to your clients. You know you…

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Quick and Dirty: Easy Solutions to Managing Social Marketing

Managing Social Marketing image of a 1920s looking woman angrily signing a form while a man watches.

Why do we need solutions for managing social marketing? Social media isn’t work, right? I mean that’s what we do for fun while we stand in line for groceries or after work. It’s selfies and food pics of your latest waffle creation, no worries? If you’re a business owner or entrepreneur and you know how…

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