The Magician Archetype: TRANSFORM Your Dreams

Magician Archetype

What Does it Mean to Be a Magician Brand? The Magician transforms lives! The Magician Archetype is all about transformation and making dreams come true. It’s a tall order to fill, but successful Magician brands deliver experiences and products that no one else can. They see things other people can’t and bring them to life. The…

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Episode 15: Kristin Ray – Children’s Author and Advocate

Kristin Ray

Today’s Guest: Kristin Ray, Author, Mother, Chronic life multi-tasker Kristin finds “peace in the action” and has her hands in many pots. In her day job, Kristin is a salesperson for Physicians Health Plan. She also found the time to become a self-published author, a wife, and mother of a toddler.   While she is very…

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Episode 14: Heavy Weight Sales Champion – Justin Madar

Justin Madar

Today’s Guest: Justin Madar, Heavy Weight Sales Champion with Meiers, Lombardini Lemanski Insurance. Justin is a producer of commercial, personal lines, and life insurance at Meiers Lombardini Lemanski Insurance.  Caring about helping people and protecting them with one of their biggest investments and having that competitive edge from his early years playing football has contributed…

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Episode 13: Serial Entrepreneur – Amy Zander

Amy Zander

Today’s guest: Amy Zander is a self-proclaimed serial entrepreneur (she’s owned 5 businesses) and is the owner of Zeedia Media. Amy is also an avid supporter of the Local Lansing art scene and The Artist Umbrella. Amy started as a business owner in high school, cleaning a few neighbors’ houses. Then in college she wrote…

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Which Marketing Analytics REALLY matter?

marketing analytics

Are marketing analytics really that important? Yes!  They tell you if your work is worth something and give you information about what your customers want.  Those numbers can transform into dollars if you take advantage of what they’re telling you.  Dig into the wealth of information you can access on your social media account and…

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The Guru Archetype: The Truth Will Set You Free!

Guru Archetype

The Guru Archetype is wise, intellectual, and good with facts and figures. This brand helps its customers make smarter decisions. We all need a Guru in our life. We trust them because they have the knowledge, experience, and education to back up their claims. Can they be a bit boring? Maybe. Are they the smartest…

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Episode 12: Video Storyteller Extraordinaire – Paul Schmidt

Paul Schmidt

Today’s Guest: Paul Schmidt, storyteller extraordinaire and owner of Unodeuce Multimedia a full-service video production company that specializes in crafting the stories of others. Starting his career at a television camp in Seattle at a young age, he won an award for producing.  This was the beginning of his journey to becoming an “accidental business…

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