Archive for May 2021
The Neighbor Archetype: EVERYONE BELONGS
There is a place for everyone! The Neighbor Archetype is for businesses that make people feel welcome and give them a place to belong. Customer service is a high priority…
Read MoreQuick and Dirty: Taking Risks in Marketing to Stand Out
You gotta take risks in marketing. Otherwise, you’re just bland, and bland isn’t going to make anyone remember you, hire you, or buy your product. That doesn’t mean your marketing…
Read MoreAdventures in Business Podcast Teaser
We’re here to share the adventure with you on a brand new podcast! Join Lisa Fisher and Amy Zander as they interview Lansing, Michigan area entrepreneurs, employers, managers, volunteers, students…
Read More