Branding: What is it and how to do it right!

By Amy | November 11, 2020
what is branding

What comes to mind when you think of “branding?” Is it a red hot poker sizzling into the side of a cow? No? Just me then… Branding consists of all the things that contribute to how you FEEL when you think about or interact with a brand. If a product…

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Breakout Branding with Archetypes

By Amy | November 11, 2020
branding with archetypes 2

Have you heard about this thing called branding with archetypes? What the heck is an archetype anyway? Why should you be branding with one? Well, your branding (and marketing) is about to get a huge facelift. Your life is going to be more productive and focused. I promise. I LOVE…

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Marketing Trends for 2021: Boost Your Business in the Next Year

By Melissa Hill | October 29, 2020
marketing trends for 2021 shows an image of a wall of old televisions in all sizes and shapes. A bike is parked in front like it might be a pawn shop.

How is your marketing plan shaping up for next year? Got any good ideas? This list of marketing trends for 2021 should help you fill out your plan and leave 2020 in the dust. Emotion-Based Branding People want to connect now more than ever with the brands, products, and services…

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Words We Are Reading: Book Reviews

By Amy | September 28, 2020
book reviews

Welcome to the Zeedia Media Mob’s Book reviews blog. We will update this regularly with our thoughts on the words we are currently reading. Since we love ALL THE WORDS, these reviews span many genres. We are always looking for great book suggestions so please leave them in the comments!…

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How To Determine Your Marketing Budget (from the experts)

By Amy | August 28, 2020
marketing budget. Old fashioned calculator

This month’s “Ask the Expert” Round-Up article tackles the big question, “How to determine a marketing budget.” You may be surprised to learn how often businesses don’t have a marketing budget or don’t know what they can afford for marketing. If you are a start-up or in the first few…

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Blogging 101: Engage Your Target Market

By Melissa Hill | August 12, 2020
Blogging 101, an image of a mid century style typewriter from above, teal in color with a white background.

Businesses: get ready for Blogging 101. You know that blogging is a thing and it’s really important, right? It gets you heard out there in the wilderness of the internet and is one of the key pieces to getting good SEO. But what does that mean, and how do you…

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How to Properly Use Instagram Hashtags for Marketing

By Amy | August 5, 2020
Instagram Hashtags for Marketing. Zeedia Media logo with Hashtag symbol

Do you use Instagram Hashtags for marketing? It’s weird to see a post without them right? Some people only use a couple while others max out the allowable 30. So, what is the right way to use Instagram hashtags? Is there a secret formula? Actually there is! I watched a…

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Tips to Pump Up Your LinkedIn Profile for B2B Sales

By Melissa Hill | July 24, 2020
LinkedIn Profile for B2B. A woman with a black teeshirt and long brown hair lifting deadweights in a professional gym.

Are you looking to become a LinkedIn maverick and boost your profile for B2B sales? If lead generation is your goal, rather than finding the next employer, buckle up! We’re going to get into the details of how to expand out and maximize your LinkedIn profile for B2B. Improve your…

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Leveraging Your LinkedIn Profile for B2B Marketing

By Amy | July 6, 2020
LinkedIn Profile. Showing a graffiti image of two hands reaching for connection.

Your LinkedIn Profile can be so much more than just a fancy resume. LinkedIn is a social networking platform that is just waiting for people like you to expand your presence, make connections, get clients, and make cash. LinkedIn was created to be a job search platform. However, it’s also…

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Why is Video the Cheat Code for Business?

By Amy | June 10, 2020
Video for Business showing a camera and lighting with a backdrop of bookshelves.

Because it’s everywhere. The world is online and so are your customers. Video for business should be a key element in your social media marketing plan. If running a business is like playing a video game, then having videos you can share is that really awesome punch/kick combo that took…

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