A simple and chaos-free experience is what we are after here. No drama queens allowed! The big idea for the Innocent Archetype is: Life doesn’t have to be so complicated. Seek simplicity and be chaos-free. Breath in. Breath out. Quiet your mind. Relax your shoulders. Ahhhhhh, doesn’t that feel heavenly?…
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Does it feel weird to toot your own horn? Or are you ok with shouting to the whole bar about your latest acomplishment and then buying a round for everyone? Either way – testimonials can be a powerful marketing tool. They are social proof that your services are valuable to…
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Why do we need solutions for managing social marketing? Social media isn’t work, right? I mean that’s what we do for fun while we stand in line for groceries or after work. It’s selfies and food pics of your latest waffle creation, no worries? If you’re a business owner or…
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Not all heroes wear capes – but if you pick this archetype you certainly could – and make quite a statement. The main idea with the Hero Archetype is saving the day! The dominant feelings you invoke are inspiration and confidence. Your company is compelling and fearless but you also…
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Could you be the LOVER Archetype? It’s February and that means red hearts and boxes of chocolate everywhere. It either makes you swoon or makes you queasy. Commercialization of relationships – eh? Well, The Lover Archetype is anything but cheesy and flippant. Love is a very powerful emotion and can…
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We have chosen to start with The Mother Archetype in our series of archetype descriptions because, in some ways, it is the most popular and the most quickly recognized. Everyone has a mom, right? Even if you’ve never met her or dislike her. The MOTHER is also known as a…
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So, you know you need a social media plan to make your business succeed. You’ve got a website, a Facebook page, an Instagram account, and you’ve spent hours carefully crafting useful, on-brand content to share with the world. You’re ready to rumble! Next step, post content. You have your beautiful…
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What comes to mind when you think of “branding?” Is it a red hot poker sizzling into the side of a cow? No? Just me then… Branding consists of all the things that contribute to how you FEEL when you think about or interact with a brand. If a product…
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Have you heard about this thing called branding with archetypes? What the heck is an archetype anyway? Why should you be branding with one? Well, your branding (and marketing) is about to get a huge facelift. Your life is going to be more productive and focused. I promise. I LOVE…
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How is your marketing plan shaping up for next year? Got any good ideas? This list of marketing trends for 2021 should help you fill out your plan and leave 2020 in the dust. Emotion-Based Branding People want to connect now more than ever with the brands, products, and services…
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