Words We Are Reading: Book Reviews

By Amy | September 28, 2020
book reviews

Welcome to the Zeedia Media Mob’s Book reviews blog. We will update this regularly with our thoughts on the words we are currently reading. Since we love ALL THE WORDS, these reviews span many genres. We are always looking for great book suggestions so please leave them in the comments!…

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How To Determine Your Marketing Budget (from the experts)

By Amy | August 28, 2020
marketing budget. Old fashioned calculator

This month’s “Ask the Expert” Round-Up article tackles the big question, “How to determine a marketing budget.” You may be surprised to learn how often businesses don’t have a marketing budget or don’t know what they can afford for marketing. If you are a start-up or in the first few…

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Blogging 101: Engage Your Target Market

By Melissa Hill | August 12, 2020
Blogging 101, an image of a mid century style typewriter from above, teal in color with a white background.

Businesses: get ready for Blogging 101. You know that blogging is a thing and it’s really important, right? It gets you heard out there in the wilderness of the internet and is one of the key pieces to getting good SEO. But what does that mean, and how do you…

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How to Properly Use Instagram Hashtags for Marketing

By Amy | August 5, 2020
Instagram Hashtags for Marketing. Zeedia Media logo with Hashtag symbol

Do you use Instagram Hashtags for marketing? It’s weird to see a post without them right? Some people only use a couple while others max out the allowable 30. So, what is the right way to use Instagram hashtags? Is there a secret formula? Actually there is! I watched a…

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Tips to Pump Up Your LinkedIn Profile for B2B Sales

By Melissa Hill | July 24, 2020
LinkedIn Profile for B2B. A woman with a black teeshirt and long brown hair lifting deadweights in a professional gym.

Are you looking to become a LinkedIn maverick and boost your profile for B2B sales? If lead generation is your goal, rather than finding the next employer, buckle up! We’re going to get into the details of how to expand out and maximize your LinkedIn profile for B2B. Improve your…

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Leveraging Your LinkedIn Profile for B2B Marketing

By Amy | July 6, 2020
LinkedIn Profile. Showing a graffiti image of two hands reaching for connection.

Your LinkedIn Profile can be so much more than just a fancy resume. LinkedIn is a social networking platform that is just waiting for people like you to expand your presence, make connections, get clients, and make cash. LinkedIn was created to be a job search platform. However, it’s also…

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Why is Video the Cheat Code for Business?

By Amy | June 10, 2020
Video for Business showing a camera and lighting with a backdrop of bookshelves.

Because it’s everywhere. The world is online and so are your customers. Video for business should be a key element in your social media marketing plan. If running a business is like playing a video game, then having videos you can share is that really awesome punch/kick combo that took…

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5 Types of Content To Create (Besides Blogs)

By Amy | April 16, 2020
types of content

When someone tells you that you need to create more content for your website you might groan, wondering how on Earth you’re going to create even more blogs. But, content isn’t just about blogs. Hand Slap Moment: In fact, you should be posting content other than blogs. Not everyone wants…

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Using the Hero’s Journey to Create Content

By Amy | March 23, 2020
Hero's Journey

Did you know that your content, no matter what type of content it is, should be telling a story?  Our brains are hardwired for narrative so it only makes sense that stories would help you better connect with your audience.  There’s so much data to back this up that we…

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Marketing During the Coronavirus

By Amy | March 16, 2020
Marketing During the Coronavirus

How is your business’s marketing during the coronavirus? First, I want to say that I am so heartbroken for all the businesses that have to limit their hours (or shut down). For all the cancelled events, missed opportunities, and your inability to see your loved ones. It it is so…

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