Posts Tagged ‘Brand Archetypes’
Marketing for Small Businesses: Simple Steps to Boost Your Brand
Marketing is HARD! All small business owners struggle with marketing. It’s hard to know where to start. Social media? Website SEO? A flyer? An e-newsletter? Before we get all sweaty and angsty about social media (believe me, we get it!), let’s talk about your brand. WHERE DO WE FIND THE TIME? Take a deep breath.…
Read MoreWhat is Rebranding Really?
Rebranding is Not Just a New Logo Most people think of a new logo or maybe some new colors when they think of a rebrand, but that’s just a refresh of the brand you’ve already got. A rebrand restructures your entire branding story from the bottom to the top. It includes the why of your…
Read MoreThe Magician Archetype: TRANSFORM Your Dreams
What Does it Mean to Be a Magician Brand? The Magician transforms lives! The Magician Archetype is all about transformation and making dreams come true. It’s a tall order to fill, but successful Magician brands deliver experiences and products that no one else can. They see things other people can’t and bring them to life. The…
Read MoreWhich Marketing Analytics REALLY matter?
Are marketing analytics really that important? Yes! They tell you if your work is worth something and give you information about what your customers want. Those numbers can transform into dollars if you take advantage of what they’re telling you. Dig into the wealth of information you can access on your social media account and…
Read MoreThe Guru Archetype: The Truth Will Set You Free!
The Guru Archetype is wise, intellectual, and good with facts and figures. This brand helps its customers make smarter decisions. We all need a Guru in our life. We trust them because they have the knowledge, experience, and education to back up their claims. Can they be a bit boring? Maybe. Are they the smartest…
Read MoreCreative Marketing: How to Inspire People
Creative marketing can take your marketing campaigns to the next level. When you do it right, you step into the storyteller role and use creativity to inspire an emotional response that moves your target market. We know that art moves us. Sad songs make us cry, hilarious jokes make us laugh. Emotion makes us remember…
Read MoreThe Artist Archetype: Inspire Creativity in Others
The Artist Archetype is, you guessed it – Creative and inspiring. It makes people feel inspired and unique. They envision. They create. They are always improving their talents. Everything they do is creative! They have panache … they have flair! As an Artist Brand (or Creator, as it is sometimes called), your company is driven…
Read MoreThe Jester Archetype: Bring Laughter to the World
The Jester Archetype is, you guessed it – funny! The Jester uses a well-developed sense of humor, is light-hearted, mischievous at times, and often outlandish. Some Jesters find that bold, brash, and unexpected behavior work well as an alternative to humor. They are clowns, the life of the party, and never dull. The Jester is the only one who can…
Read MoreThe Ruler Archetype: WE’VE GOT THE POWER!
The Ruler Archetype has a lot of power – and they know it. They are the best in their class and you can agree with them – or not. Either way, they don’t really care. They know they are number one and they don’t need outside validation. Sound pretentious? It is – but when this…
Read MoreSetting Out to Launch a New Brand
So you wanna launch a new brand, eh? Well, buckle up, and get ready to roll. We’re about to take off. There’s a lot of moving parts to successfully launching a brand. It’s important to stay organized and on top of all the details to make it a success. Project management is just as important…
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