Posts Tagged ‘Brand Archetypes’
Busy Isn’t Effective: Fix Your Marketing
TL;DR: Busy marketing keeps you occupied. Effective marketing makes you money. If your strategy is built on activity instead of clarity, no amount of hustle will fix it. Strong brands do less, say it better, and repeat it longer. Why You’re Working So Damn Hard for So Damn Little If marketing were measured in effort alone,…
Read MoreYour Marketing Might Not Be the Problem. Your Brand Might Be.
If you are constantly tweaking your marketing but nothing seems to stick, it may not be because you are doing it wrong. It may be because your brand is unclear. Marketing amplifies what already exists. If the foundation is shaky, marketing only makes the cracks more visible. Many businesses look fine on the surface. Their…
Read MoreIs Your Brand Helping or Hurting Your Marketing?
When marketing does not work, most businesses assume the problem is execution. The content is not good enough. The platform is wrong. The tactic needs tweaking. But often, the real issue sits underneath all of that. Your brand. Marketing does not exist on its own. Every message, post, campaign, and ad is filtered through your…
Read MoreMarketing for Small Businesses: Simple Steps to Boost Your Brand
Marketing is HARD! All small business owners struggle with marketing. It’s hard to know where to start. Social media? Website SEO? A flyer? An e-newsletter? Before we get all sweaty and angsty about social media (believe me, we get it!), let’s talk about your brand. WHERE DO WE FIND THE TIME? Take a deep breath.…
Read MoreWhat is Rebranding Really?
Rebranding is Not Just a New Logo Most people think of a new logo or maybe some new colors when they think of a rebrand, but that’s just a refresh of the brand you’ve already got. A rebrand restructures your entire branding story from the bottom to the top. It includes the why of your…
Read MoreThe Magician Archetype: TRANSFORM Your Dreams
What Does it Mean to Be a Magician Brand? The Magician transforms lives! The Magician Archetype is all about transformation and making dreams come true. It’s a tall order to fill, but successful Magician brands deliver experiences and products that no one else can. They see things other people can’t and bring them to life. The…
Read MoreWhich Marketing Analytics REALLY matter?
Are marketing analytics really that important? Yes! They tell you if your work is worth something and give you information about what your customers want. Those numbers can transform into dollars if you take advantage of what they’re telling you. Dig into the wealth of information you can access on your social media account and…
Read MoreThe Guru Archetype: The Truth Will Set You Free!
The Guru Archetype is wise, intellectual, and good with facts and figures. This brand helps its customers make smarter decisions. We all need a Guru in our life. We trust them because they have the knowledge, experience, and education to back up their claims. Can they be a bit boring? Maybe. Are they the smartest…
Read MoreCreative Marketing: How to Inspire People
Creative marketing can take your marketing campaigns to the next level. When you do it right, you step into the storyteller role and use creativity to inspire an emotional response that moves your target market. We know that art moves us. Sad songs make us cry, hilarious jokes make us laugh. Emotion makes us remember…
Read MoreThe Artist Archetype: Inspire Creativity in Others
The Artist Archetype is, you guessed it – Creative and inspiring. It makes people feel inspired and unique. They envision. They create. They are always improving their talents. Everything they do is creative! They have panache … they have flair! As an Artist Brand (or Creator, as it is sometimes called), your company is driven…
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