Posts Tagged ‘brand strategy’
The Neighbor Archetype: EVERYONE BELONGS
There is a place for everyone! The Neighbor Archetype is for businesses that make people feel welcome and give them a place to belong. Customer service is a high priority for you. You build trust with your clients and customers based on familiarity – because they KNOW you. The big idea for the Neighbor: Everyone…
Read MoreQuick and Dirty: Taking Risks in Marketing to Stand Out
You gotta take risks in marketing. Otherwise, you’re just bland, and bland isn’t going to make anyone remember you, hire you, or buy your product. That doesn’t mean your marketing should be random, or inauthentic. In fact, the best risks are taken seriously and thoughtfully. Good marketing is consistent. Branding should be the same across…
Read MoreThe Hero Archetype: Save the day!
Not all heroes wear capes – but if you pick this archetype you certainly could – and make quite a statement. The main idea with the Hero Archetype is saving the day! The dominant feelings you invoke are inspiration and confidence. Your company is compelling and fearless but you also help your customers and clients…
Read MoreThe Lover Archetype: Follow Your Passion
Could you be the LOVER Archetype? It’s February and that means red hearts and boxes of chocolate everywhere. It either makes you swoon or makes you queasy. Commercialization of relationships – eh? Well, The Lover Archetype is anything but cheesy and flippant. Love is a very powerful emotion and can make us insane or better…
Read MoreThe Mother Archetype: Be Nice!
Hey you and your momma! Let’s talk about The Mother Archetype. We have chosen to start with The Mother Archetype in our series of archetype descriptions because, in some ways, it is the most popular and the most quickly recognized. Everyone has a mom, right? Even if you’ve never met her or dislike her. The…
Read MoreBreakout Branding with Archetypes
Have you heard about this thing called branding with archetypes? What the heck is an archetype anyway? Why should you be branding with one? Well, your branding (and marketing) is about to get a huge facelift. Your life is going to be more productive and focused. I promise. I LOVE the brand archetype process because…
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