The Guru Archetype is wise, intellectual, and good with facts and figures. This brand helps its customers make smarter decisions. We all need a Guru in our life. We trust them because they have the knowledge, experience, and education to back up their claims.
Can they be a bit boring? Maybe. Are they the smartest in the room? Probably. Should you trust them? Absolutely!
Gurus seek information through study, due diligence, objectivity, analysis, and self-reflection. People feel smarter by being around you and they feel that you help them make sense of the world.
WARNING: If you choose the Guru Archetype, you MUST have a strong moral compass so as not to be lured by tactics that might degrade your trustworthiness.
More Info on the Guru Archetype
Check out the Guru Archetype page on Brand Archetypes
Podcast Episode 17 – The Guru Archetype
What’s it like to be a Guru?
Ability – You have the ability to decipher the info and deliver the goods
Accomplished – You and your team are smart and educated. You know what you are doing.
Wisdom – Not just smart, but wise.
Capable – Your clients trust that you are capable. You remain steady.
Evaluate – You are able to evaluate complex ideas and data and pull out the relevant information.
Benefit – You weigh the pros and cons and promote the benefits of all the options.
Potential – You see and nurture the potential in others.
Verify – Everything you claim can always be verified by data.
Buy the full Guru Word Bank for $29.95. Pages and pages of great words and phrases to sprinkle into your content. Sound like a guru in everything you do. Email firstname.lastname@example.org to purchase.
More Fun Facts about the Guru
The Guru is also known as the sage, the teacher, the scholar, the expert, and the detective.
The Teacher – Focuses on imparting knowledge and information.
The Guru – Imbued with wisdom and experience that others may draw upon.
Examples of the Guru Archetype
Popular Guru Brands include:
- Wall Street Journal
- Best Buy’s Geek Squad
Can you think of others? Drop them in the comments and we’ll add them to our list! Even if it’s your brand!
Is Your Business a Guru?
- Does your business provide expertise/information to your customers?
- Does your business encourage customers and clients to think?
- Is your brand based on a new scientific breakthrough or revolutionary idea?
- Are your products/services differentiated from competitors whose quality or performance is questionable?
- Do you instill trust and confidence in your customers based on your experience?
- Do you have a product or service that depends on data, information, methodical processes?