The Explorer Archetype: Seek new vistas – you are worth it.

Be ambitious and true to your soul. Seek new vistas ... you are worth it.

The EXPLORER brand is for businesses that provide products, services, and experiences to their customers because their customers deserve them. People will be willing to pay a little more for your product or service because it makes them feel special and valued.

Others may be resistant to change, but NOT you!  Explorer Archetype brands find fulfillment through discovery and new experiences. They are open-minded, tolerant, and always striving for the next best thing or experience. Explorer brands have products that are just as much about the experience as they are about the actual product.

The big idea for the EXPLORER: Be ambitious and true to your soul. Seek new vistas ... you are worth it.

WARNING: The worst thing for an explorer is conformity. Be afraid. Be VERY afraid.  Don't get trapped, avoided inner emptiness, boredom, stagnating, being paralyzed and immobile, and limitations.

Grab your compass and your passport and let's find out more about the Explorer - Bon Voyage!

The Explorer Archetype

More Information on the EXPLORER Archetype

Check out the EXPLORER page on

Podcast: Episode 10 – The Explorer Archetype

Here is a quick video hitting all the highlights and main ideas.

What’s it like to be an Explorer?

EXPERIENCE. The Explorer is characterized by open-mindedness, tolerance, resourcefulness, vision, and ambition. The Explorer Brand makes people feel amazed, alive, and cultured. It brings out the adventurous side of people and situations. It truly makes people feel like they can achieve anything.

explorer archetype

Explorer Words

Some of our favorite words to describe an Explorer are:

Adventure - You are always up for an adventure, either physically exploring the world or exploring a new experience.

New - Your products and services are cutting edge. Your clients are early adopters.

Awe-inspiring - You do things in a grand, upscale way.

Classy - No sass - just class.

Exceptional - You can't have an amazing experience without it being exceptional.

Glowing - You glow, you really do. Your enthusiasm for the new and unexplored gives off a glow that is contagious.

Noteworthy - People want to experience new things - they want to do, see, taste, and feel what others are doing.

Rare - You aren't for everyone. Not everyone can afford you. Not everyone will recognize that they are worth it. It is your job to convince them.

Stunning - Goes along with the whole glowing thing. You outshine your competion.

Want more words? Buy the EXPLORER word bank for $29.95. Send an email to

More Facts about the EXPLORER Brand

The EXPLORER ARCHETYPE is also known as the adventurer, pioneer, seeker, wanderer, individualist, pilgrim, trailblazer, and pioneer.


The Explorer – The Physical Exploration of the World. The Exploration of New Ideas and Experiences

The Butler – Being pampered or catered to because you're worth it.

Examples of the Explorer Brand

Popular Explorer Brands include Jeep, Patagonia, Starbucks, Gucci, Louis Vuitton, Volvo, Rolex, and Baraboux.

Is Your Business an Explorer?

  • Do your customers feel adventurous, cultured, amazed, alive?
  • Are your customers willing to pay more for your product or services because of how it makes them feel.? If you can hear your customers say, “I have no limits”
  • Are your products and services exciting and daring?
  • Are your product or service of a higher caliber than your competitors?
  • Do people buy your products and service because “they deserve it?”

If you said “yes” to any (or a lot) of the above, you just may be an Explorer!

Take the Questionnaire to Find Out

Standing Up Against the Competition

The Explorer brand has a great opportunity to stand out from their competition by finding the ways their products/services are unique and capitalizing on them.

Embracing Your Archetype

Once you choose an archetype, it is important to look at everything you do through that lens. Zeedia Media has a process and schedule that cuts it up into bite-size pieces tackling only one hurdle at a time in a way that makes sense.

We guide you to look at each aspect of your business, starting with your name and logo. Is it EXPLORER enough? Can it be improved upon? Then we move onto colors, fonts, taglines, etc. until each element of your brand and company culture has been tweaked and improved to be in line with your brand. This is true no matter which archetype you pick.

With any brand initiative, the most important element is consistency. The more consistent your message is the bigger impact you will have over time in your space. People will start to recognize your company and associate it with EXPLORER-like qualities- whether they realize it or not.

We are dying to know!

Are you an EXPLORER brand? Let us know. Show us what you have been doing so far to make your brand stronger and more consistent.

Need help? We are here for you.


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