The Artist Archetype: Inspire Creativity in Others
The Artist Archetype is, you guessed it – Creative and inspiring. It makes people feel inspired and unique. They envision. They create. They are always improving their talents. Everything they do is creative! They have panache … they have flair!
As an Artist Brand (or Creator, as it is sometimes called), your company is driven by creativity. You are always striving to hone your artistic abilities. No matter what the medium or products and services, you always include elements of vision and innovation.
Artist brands are both inspired and inspire others. You bring out the creative side in your clients and those around you. Individuality is high on your priority list! You are the big idea people. Daydreamers. You are constantly asking, “What if?”
WARNING: If your business and industry are already creative (artist, graphic design, cake decorating, classes, etc.) you may be tempted to automatically choose the Artist Archetype because it is such a natural fit. There is nothing wrong with this, per se, but don’t discount the other Archetypes first. We never tell businesses which archetype to be – rather we walk you through our Brand Discovery Process to discover it on your own. However, the only thing I do caution people about is to NOT choose the archetype that everyone else in your industry is already doing. You want to stand OUT – not blend in. Your creativity will always shine through if you are creative.
Get your brushes wet and mix up some paint – we are about to find out all about the Artist Archetype.
More Info on The Artist Archetype
Check out the Artist Archetype page on Brand Archetypes.
Podcast Episode 19 – The Artist Archetype (general info)
Podcast Episode 65 – Marketing the Artist Archetype (marketing ideas)
What’s it like to be an Artist?
Artist Words
Original – Nobody likes a copycat!
Visionary – Not only are your products and services cutting edge ideas – but you inspire your clients to feel visionary as well.
Interesting – Art is never boring!
Bold – Be bold and own your space.
Emerge – You don’t just come up with new ideas, they creatively emerge from your deep well of talent.
Unleash – Release your talent on the world as they have never seen before.
Want more words? Buy the ARTIST word bank for $29.95. Send an email to amy@zeediamedia.com.
More Fun Facts about the Artist
The Artist is also known as creator, maker, designer, musician, writer, dreamer, builder
Sub-Archetypes
The Artist – Views the world as a beautiful place and wants to creatively make it more beautiful.
The Storyteller – Creatively telling stories is an art form. Wordsmiths of the world UNITE!
Examples of the Artist Archetype
Popular Artist Brands include:
- Sesame Street
- Swatch
- Ipsy
- Etsy
- Crayola
- YouTube
- Lego
Can you think of others? Drop them in the comments and we’ll add them to our list! Even if it’s your brand!
Is Your Business an Artist?
- Do your customers feel inspired by you?
- Does your company utilize creative processes?
- Do your clients want to be able to do what you do?
- Do your customers value uniqueness and creativity?
- Are your products and services creative and artistic in nature?
- Do people buy your products and service because they are “one of a kind”?
Standing up Against The Competition
The Artist brand has a great opportunity to make their clients’ dreams and visions a reality through creative, talented, and unique ways. Your clients were feeling like they were just rehashing old ground and were stuck in a rut … until they met YOU! If your competition is boring or super low-key, the Artist will provide products and services beyond customers’ wildest dreams.
Embracing Your Archetype
Once you choose an archetype, it is important to look at everything you do through that lens. Zeedia Media has a process and schedule that cuts it up into bite-size pieces tackling only one hurdle at a time in a way that makes sense.
We guide you to look at each aspect of your business, starting with your name and logo. Is it ARTIST enough? Can it be improved upon? Then we move onto colors, fonts, taglines, etc. until each element of your brand and company culture has been tweaked and improved to be in line with your brand. This is true no matter which archetype you pick.
With any brand initiative, the most important element is consistency. The more consistent your message is the bigger impact you will have over time in your space. People will start to recognize your company and associate it with ARTIST-like qualities- whether they realize it or not.
We are dying to know!
Are you an ARTIST brand? Let us know. Show us what you have been doing so far to make your brand creative and unique?
Need help? We are here for you.
517-878-7228
amy@zeediamedia.com
