The Artist Archetype is, you guessed it – Creative and inspiring. It makes people feel inspired and unique. They envision. They create. They are always improving their talents. Everything they do is creative! They have panache … they have flair!
As an Artist Brand (or Creator, as it is sometimes called), your company is driven by creativity. You are always striving to hone your artistic abilities. No matter what the medium or products and services, you always include elements of vision and innovation.
Artist brands are both inspired and inspire others. You bring out the creative side in your clients and those around you. Individuality is high on your priority list! You are the big idea people. Daydreamers. You are constantly asking, “What if?”
WARNING: If your business and industry are already creative (artist, graphic design, cake decorating, classes, etc.) you may be tempted to automatically choose the Artist Archetype because it is such a natural fit. There is nothing wrong with this, per se, but don’t discount the other Archetypes first. We never tell businesses which archetype to be – rather we walk you through our Brand Discovery Process to discover it on your own. However, the only thing I do caution people about is to NOT choose the archetype that everyone else in your industry is already doing. You want to stand OUT – not blend in. Your creativity will always shine through if you are creative.
Get your brushes wet and mix up some paint – we are about to find out all about the Artist Archetype.
More Info on The Artist Archetype
Check out the Artist Archetype page on Brand Archetypes.
Podcast Episode 19 – The Artist Archetype (general info)
Podcast Episode 65 – Marketing the Artist Archetype (marketing ideas)
What’s it like to be an Artist?
Original – Nobody likes a copycat!
Visionary – Not only are your products and services cutting edge ideas – but you inspire your clients to feel visionary as well.
Interesting – Art is never boring!
Bold – Be bold and own your space.
Emerge – You don’t just come up with new ideas, they creatively emerge from your deep well of talent.
Unleash – Release your talent on the world as they have never seen before.
Want more words? Buy the ARTIST word bank for $29.95. Send an email to firstname.lastname@example.org.
More Fun Facts about the Artist
The Artist is also known as creator, maker, designer, musician, writer, dreamer, builder
The Artist – Views the world as a beautiful place and wants to creatively make it more beautiful.
The Storyteller – Creatively telling stories is an art form. Wordsmiths of the world UNITE!
Examples of the Artist Archetype
Popular Artist Brands include:
- Sesame Street
Can you think of others? Drop them in the comments and we’ll add them to our list! Even if it’s your brand!
Is Your Business an Artist?
- Do your customers feel inspired by you?
- Does your company utilize creative processes?
- Do your clients want to be able to do what you do?
- Do your customers value uniqueness and creativity?
- Are your products and services creative and artistic in nature?
- Do people buy your products and service because they are “one of a kind”?