Posts by Amy
The Lover Archetype: Follow Your Passion
Could you be the LOVER Archetype? It’s February and that means red hearts and boxes of chocolate everywhere. It either makes you swoon or makes you queasy. Commercialization of relationships – eh? Well, The Lover Archetype is anything but cheesy and flippant. Love is a very powerful emotion and can make us insane or better…
Read MoreThe Mother Archetype: Be Nice!
Hey you and your momma! Let’s talk about The Mother Archetype. We have chosen to start with The Mother Archetype in our series of archetype descriptions because, in some ways, it is the most popular and the most quickly recognized. Everyone has a mom, right? Even if you’ve never met her or dislike her. The…
Read MoreDo Your Social Media Campaigns Have all the Goods?
So, you know you need a social media plan to make your business succeed. You’ve got a website, a Facebook page, an Instagram account, and you’ve spent hours carefully crafting useful, on-brand content to share with the world. You’re ready to rumble! Next step, post content. You have your beautiful post and you share it…
Read MoreBranding: What is it and how to do it right!
What comes to mind when you think of “branding?” Is it a red hot poker sizzling into the side of a cow? No? Just me then… Branding consists of all the things that contribute to how you FEEL when you think about or interact with a brand. If a product or service does not invoke…
Read MoreBreakout Branding with Archetypes
Have you heard about this thing called branding with archetypes? What the heck is an archetype anyway? Why should you be branding with one? Well, your branding (and marketing) is about to get a huge facelift. Your life is going to be more productive and focused. I promise. I LOVE the brand archetype process because…
Read MoreMarketing Trends for 2021: Boost Your Business in the Next Year
How is your marketing plan shaping up for next year? Got any good ideas? This list of marketing trends for 2021 should help you fill out your plan and leave 2020 in the dust. Emotion-Based Branding People want to connect now more than ever with the brands, products, and services that they like. Following a…
Read MoreWords We Are Reading: Book Reviews
Welcome to the Zeedia Media Mob’s Book reviews blog. We will update this regularly with our thoughts on the words we are currently reading. Since we love ALL THE WORDS, these reviews span many genres. We are always looking for great book suggestions so please leave them in the comments! Thank you and happy reading!…
Read MoreHow To Determine Your Marketing Budget (from the experts)
This month’s “Ask the Expert” Round-Up article tackles the big question, “How to determine a marketing budget.” You may be surprised to learn how often businesses don’t have a marketing budget or don’t know what they can afford for marketing. If you are a start-up or in the first few years of business, your budget…
Read MoreBlogging 101: Engage Your Target Market
Businesses: get ready for Blogging 101. You know that blogging is a thing and it’s really important, right? It gets you heard out there in the wilderness of the internet and is one of the key pieces to getting good SEO. But what does that mean, and how do you do it well? Blogging is…
Read MoreHow to Properly Use Instagram Hashtags for Marketing
Do you use Instagram Hashtags for marketing? It’s weird to see a post without them right? Some people only use a couple while others max out the allowable 30. So, what is the right way to use Instagram hashtags? Is there a secret formula? Actually there is! I watched a video from Social Media Examiner…
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