The Hero Archetype: Save the day!

Not all heroes wear capes – but if you pick this archetype you certainly could – and make quite a statement. The main idea with the Hero Archetype is saving the day! The dominant feelings you invoke are inspiration and confidence. Your company is compelling and fearless but you also help your customers and clients to feel that way too. You help them think they can do anything. That is a very powerful feeling indeed!

For an even deeper dive into the HERO Brand, visit our Brand Archetypes HERO Page and listen to two of our podcast episodes:

Episode 13 – The Hero Archetype (overview)

If you are new to the concept of Brand Archetypes, here is a quick article: Breakout Branding with Archetypes and an entertaining video.

One of the most iconic Hero Archetype brands is Nike. Everything they portray is about being the best you can be. Youthful, energic, motivated people doing active things. You won’t catch Nike talking about their customer service or the type of material they use for their shoes. Nope – cuz those details are just not what a hero is all about.

More Facts about The Hero Archetype

AKA: The Leader, The Detective, and the Avenger.

Energy Level: The Hero has one of the highest energy-levels of all the archetypes. They are in the same class as The Jester. This is a really important consideration when choosing an archetype. Just like the message – the energy level – must be maintained at all times. If you are high energy, get things done now, “GO TEAM!”, WOOO HOOOO!, type of business, then The Hero might be a good pick.

Is Your Business a Hero Archetype?

  • Does your business help people solve problems?
  • Are you a leader in your industry?
  • Are your products/services leadership focused?
  • Does your organization seek out truth and justice of all types?
  • Do your products and services intend to make the world a better place?
  • Does your business take action quickly?
  • Do you root for the underdog?
  • Is your organization BOLD and energetic?

If you said “yes” to any (or a lot) of the above, you just may be a Hero!Take the Questionnaire to Find Out

The HERO Words

You can shout them from a mountain top or scream them as you fly through the air toward injustice. The words you use with the Hero are SUPER important to the overall success of your brand.

Here are some words and phrases you can start using in your marketing:

Words: Accomplished, celebrated, compelling, clever, dynamic, ingenious, powerful, savvy, strong, spirited, and tireless.

Phrases: Ball of fire, delivers the goods, does it all, fast results, grand slam, never lets you down…

If you want more examples like us, you can buy our HERO word Bank for $29.95. Contact us at to order.

The Hero Archetype

Standing Up Against the Competition

A hero brings a sense of awe and a “larger than life” feeling of confidence to any situation. If your competition is reserved, not too exciting, blah, or really focused on numbers and data – The Hero will grab people’s attention.

You will help people.

You will solve problems.

You will exude confidence.

You will conquer all obstacles and make things happen.

Embracing Your Archetype

Once you choose an archetype, it is important to look at everything you do through that lens. Zeedia Media has a process and schedule that cuts it up into bite-size pieces tackling only one hurdle at a time in an that makes sense.

We guide you to look at each aspect of your business, starting with your name and logo. Is it HERO enough? Can it be improved upon? Then we move onto colors, fonts, taglines, etc. until each element of your brand and company culture has been tweaked and improved to be in line with your brand. This is true no matter which archetype you pick.

With any brand initiative, the most important element is consistency. The more consistent your message is the bigger impact you will have over time in your space. People will start to recognize your company and associate it with hero-like qualities- whether they realize it or not.

This is what the hero brand is all about.

Examples of The HERO Archetype

If you pick The HERO you will be in good company with some of these well-known brands:

  • Nike
  • Mr. Clean
  • BMW
  • American Red Cross
  • FedEx
  • Duracell
  • US Marines
  • International Labor Organization
  • Gatorade
  • SuperWebPros

Can you think of more? There are many to choose from.

So, we are motivated to know. Are you a HERO brand? Let us know. Show us what you have been doing so far to make your brand stronger and more consistent.

Need help? We are here for you.


The Hero Archetype

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