Episode 13: Serial Entrepreneur – Amy Zander

Amy Zander

Today’s guest: Amy Zander is a self-proclaimed serial entrepreneur (she’s owned 5 businesses) and is the owner of Zeedia Media. Amy is also an avid supporter of the Local Lansing art scene and The Artist Umbrella. Amy started as a business owner in high school, cleaning a few neighbors’ houses. Then in college she wrote…

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Announcing the First Annual MI Mob Summit!

MI Mob Summit

The MI Mob Summit: Michigan Marketing Outstanding Businesses If you think a marketing summit might be a bore, get ready for some shock and awe.  We’ve got something coming that’s the cat’s meow, dames and gents. Welcome to the first annual MI Mob Summit. We’re the mob ya’ hear, the Zeedia Media Mob. Our mobsters…

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Quick and Dirty: Reusing Content the Easy Way

reusing content: shows a small metal wind up toy car.

Reusing content isn’t breaking the rules. You make the rules! You know you need to create more social media. You’ve seen customers respond, and you’ve gotten some real interactions and sales. Rockin! But Instagram is starting to eat your life and you’re dreaming in Facebook. What do you do to make this social media thing…

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Stealing Your Own Testimonials for Marketing

Testimonials for marketing showing a woman talking on an old fashioned rotary phone.

Does it feel weird to toot your own horn? Or are you ok with shouting to the whole bar about your latest acomplishment and then buying a round for everyone? Either way – testimonials can be a powerful marketing tool. They are social proof that your services are valuable to your clients. You know you…

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Quick and Dirty: Easy Solutions to Managing Social Marketing

Managing Social Marketing image of a 1920s looking woman angrily signing a form while a man watches.

Why do we need solutions for managing social marketing? Social media isn’t work, right? I mean that’s what we do for fun while we stand in line for groceries or after work. It’s selfies and food pics of your latest waffle creation, no worries? If you’re a business owner or entrepreneur and you know how…

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Do Your Social Media Campaigns Have all the Goods?

social media campaign, image is of an old country story with boxes and barrels piled out front and the two owners standing in the doorway.

So, you know you need a social media plan to make your business succeed. You’ve got a website, a Facebook page, an Instagram account, and you’ve spent hours carefully crafting useful, on-brand content to share with the world. You’re ready to rumble! Next step, post content. You have your beautiful post and you share it…

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Marketing Trends for 2021: Boost Your Business in the Next Year

marketing trends for 2021 shows an image of a wall of old televisions in all sizes and shapes. A bike is parked in front like it might be a pawn shop.

How is your marketing plan shaping up for next year? Got any good ideas? This list of marketing trends for 2021 should help you fill out your plan and leave 2020 in the dust. Emotion-Based Branding People want to connect now more than ever with the brands, products, and services that they like. Following a…

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Blogging 101: Engage Your Target Market

Blogging 101, an image of a mid century style typewriter from above, teal in color with a white background.

Businesses: get ready for Blogging 101. You know that blogging is a thing and it’s really important, right? It gets you heard out there in the wilderness of the internet and is one of the key pieces to getting good SEO. But what does that mean, and how do you do it well? Blogging is…

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How to Properly Use Instagram Hashtags for Marketing

Instagram Hashtags for Marketing. Zeedia Media logo with Hashtag symbol

Do you use Instagram Hashtags for marketing? It’s weird to see a post without them right? Some people only use a couple while others max out the allowable 30. So, what is the right way to use Instagram hashtags? Is there a secret formula? Actually there is! I watched a video from Social Media Examiner…

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Tips to Pump Up Your LinkedIn Profile for B2B Sales

LinkedIn Profile for B2B. A woman with a black teeshirt and long brown hair lifting deadweights in a professional gym.

Are you looking to become a LinkedIn maverick and boost your profile for B2B sales? If lead generation is your goal, rather than finding the next employer, buckle up! We’re going to get into the details of how to expand out and maximize your LinkedIn profile for B2B. Improve your LinkedIn Profile First, take a…

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