The Innocent Archetype: Seek Simplicity

A simple and chaos-free experience is what we are after here. No drama queens allowed! The big idea for the Innocent Archetype is: Life doesn’t have to be so complicated. Seek simplicity and be chaos-free.

Breath in. Breath out. Quiet your mind. Relax your shoulders. Ahhhhhh, doesn’t that feel heavenly?

The feelings you invoke as the Innocent are casual, relaxed, and uncomplicated. You are a breath of fresh air. This brand can also instill a send of nostalgia or childlike wonder about the world. It can be a throwback to “simpler” times.

Companies who adopt this brand are straightforward, transparent, optimistic, and trustworthy

A Great Example of The Innocent Archetype

One of the most recognizable brands that use this archetype is Coca-Cola. Think about the last Coke ad you saw. It was filled with lots of people who are making memories doing everyday normal activities with a Coke in their hand. Simple messaging, feel-good imagery, low-key music. It is all crafted to make us feel calm and good and associate that feeling with their product.

Innocent archetype. Vintage woman drinking a coke.

More Facts About the Innocent Archetype

The Innocent is also known as: The Angel, The Traditionalist, The Purist, or the Idealist.

Energy Level – Low. This archetype is one of the lowest energy levels – which is a essential for creating that chaos-free vibe. While is can invoke the feeling of seeing the world through a child’s eyes, it does not harness the frenetic energy of a toddler whirling through a toy store.

Is Your Business the Innocent Archetype?

  • Does your business provide happy, simple experiences?
  • Does your business encourage a feeling of contentment?
  • Is your brand based on providing a new, easier way to do things?
  • Are your products/services highly trustworthy, fun, simple, and positive?
  • Are your processes simple and chaos-free?
  • Does your company culture reflect this brand?

If you said “yes” to any (or a lot) of the above, you just may be an Innocent! Take the Questionnaire to Find Out

Innocent Archetype. Young boy splashing in a puddle with rain boots on.


The words you use with the Innocent archetype are simply very important to the overall success of your brand. The following words and phrases, when uttered quietly and serenely will reinforce your messaging.

Words: casual, relax, uncomplicated, inviting, effortless, comfy, lovely, quiet, pleasant, and tranquil.

Phrases: Easier than ever before, all in one place, Back in the day, no more guesswork, take it easy, you’ll never forget, and you can rest easy.

If you want more examples like us, you can buy our INNOCENT word Bank for $29.95. Contact us at to order.

Standing Up Against the Competition

If your competition is loud and bold, or complicated and stuff – you will do well to adopt a quieter brand strategy. People will come to you because you are no fuss. You are dependable and easy-going. You will make them feel relaxed.

We need more simplicity in a loud and complicated world. You will remind people of their childhood dreams, hobbies, and what makes life enjoyable.

Embracing Your Archetype

Once you choose an archetype, it is important to look at everything you do through that lens. Zeedia Media has a process and schedule that cuts it up into bite-size pieces tackling only one hurdle at a time in a way that makes sense.

We guide you to look at each aspect of your business, starting with your name and logo. Is it INNOCENT enough? Can it be improved upon? Then we move onto colors, fonts, taglines, etc. until each element of your brand and company culture has been tweaked and improved to be in line with your brand. This is true no matter which archetype you pick.

With any brand initiative, the most important element is consistency. The more consistent your message is the bigger impact you will have over time in your space. People will start to recognize your company and associate it with innocent-like qualities- whether they realize it or not.

This is what the Innocent brand is all about.

Examples of The HERO Archetype

If you pick The INNOCENT you will be in good company with some of these well-known brands:

  • Coca-Cola
  • Chobani
  • Snuggle
  • Tom’s of Maine
  • Ivory Soap

Can you think of more? There are many to choose from.

So, we are motivated to know. Are you an Innocent brand? Let us know. Show us what you have been doing so far to make your brand stronger and more consistent.

Need help? We are here for you.


For an even deeper dive into the Innocent Archetype Brand, visit our Brand Archetypes Innocent Page and listen to our podcast episode: Episode 20 – The Innocent (or Angel) (overview).

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