Posts Tagged ‘marketing tips’
The Magician Archetype: TRANSFORM Your Dreams
What Does it Mean to Be a Magician Brand? The Magician transforms lives! The Magician Archetype is all about transformation and making dreams come true. It’s a tall order to fill, but successful Magician brands deliver experiences and products that no one else can. They see things other people can’t and bring them to life. The…
Read MoreWhich Marketing Analytics REALLY matter?
Are marketing analytics really that important? Yes! They tell you if your work is worth something and give you information about what your customers want. Those numbers can transform into dollars if you take advantage of what they’re telling you. Dig into the wealth of information you can access on your social media account and…
Read MoreThe Artist Archetype: Inspire Creativity in Others
The Artist Archetype is, you guessed it – Creative and inspiring. It makes people feel inspired and unique. They envision. They create. They are always improving their talents. Everything they do is creative! They have panache … they have flair! As an Artist Brand (or Creator, as it is sometimes called), your company is driven…
Read MoreMarketing Humor: Help People See Something Differently
How much does a hipster weigh? An insta-gram. Ba da Ting! Marketing humor is everywhere. From Wendy’s Twitter account to GEICO insurance commercials (my favorite is the He-Man commercial) you can tell that humor isn’t going anywhere. There are sound scientific reasons for this. When someone experiences something they think is funny, their body releases…
Read MoreThe Ruler Archetype: WE’VE GOT THE POWER!
The Ruler Archetype has a lot of power – and they know it. They are the best in their class and you can agree with them – or not. Either way, they don’t really care. They know they are number one and they don’t need outside validation. Sound pretentious? It is – but when this…
Read MoreGangs, Mobs, and Squads: Promoting Community
Promoting your community is not only good for your soul, it’s good business! Community is the backbone of any small business, and getting involved with your community is a wonderful way to build word-of-mouth advertising into your marketing campaign strategy. Even mobsters know that building a positive reputation with your local community is a crucial…
Read MoreQuick and Dirty: Taking Risks in Marketing to Stand Out
You gotta take risks in marketing. Otherwise, you’re just bland, and bland isn’t going to make anyone remember you, hire you, or buy your product. That doesn’t mean your marketing should be random, or inauthentic. In fact, the best risks are taken seriously and thoughtfully. Good marketing is consistent. Branding should be the same across…
Read MoreQuick and Dirty: Easy Solutions to Managing Social Marketing
Why do we need solutions for managing social marketing? Social media isn’t work, right? I mean that’s what we do for fun while we stand in line for groceries or after work. It’s selfies and food pics of your latest waffle creation, no worries? If you’re a business owner or entrepreneur and you know how…
Read MoreDo Your Social Media Campaigns Have all the Goods?
So, you know you need a social media plan to make your business succeed. You’ve got a website, a Facebook page, an Instagram account, and you’ve spent hours carefully crafting useful, on-brand content to share with the world. You’re ready to rumble! Next step, post content. You have your beautiful post and you share it…
Read MoreMarketing Trends for 2021: Boost Your Business in the Next Year
How is your marketing plan shaping up for next year? Got any good ideas? This list of marketing trends for 2021 should help you fill out your plan and leave 2020 in the dust. Emotion-Based Branding People want to connect now more than ever with the brands, products, and services that they like. Following a…
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