Posts by Amy
Tell Your Business Story Through a Short Video with UnoCards
What the HECK are UnoCards? Not the card game–the videos! Video marketing is really hot right now! Have you incorporated some sort of video element into your marketing strategy yet? I know. It can be scary. Many of us don’t like to see or hear ourselves on video. You need to get over it. Seriously.…
Read MoreFreelance ‘Fraidy-Cat: Beating Imposter Syndrome
by Liz Skelton, freelance writer and millennial marketing genius How do you overcome an overwhelming sense of imposter syndrome? When I launched my freelance marketing firm I wasn’t worried about it getting off the ground. I didn’t stress about designing logos, developing a web presence, or going out and finding clients. I was ready…
Read MoreThe Life of a Content Creator: Working as a Freelance Writer
by Heather Benton, content creator and freelance writer Remember when the idea of working from home as a freelance writer with a flexible schedule seemed like a far-fetched but idyllic dream? The world for writers has already changed so much between the time I stepped out of my college dorm and into the full-time workforce…
Read MoreI Saw Bob Dylan at Wharton: It was amazing
Bob Dylan at Wharton was amazing. I had the unexpected good fortune of being invited to this once-in-a-lifetime concert by my friends Mattie Rickman and Roscoe Snyder who own Snyder Auto Care, here in Lansing. I have to give a shout out to Teena Rairigh, owner of Supplemental CEO. Mattie had originally asked Teena to…
Read MoreThe Bartender’s Secret
The floor tasted like the perfectly concocted mojito she had made moments before throwing it at me and punching me in the face. I landed among the bar stools and dirty napkins thinking, “That’s fair.” She knew I’d come, I always do. She had it waiting for me, the drink and her right hook. I…
Read MoreHow Often Should I Blog?
As a content creator, I get asked this question all the time. Mostly because I am usually touting the virtues and necessity of blogging for EVERY business. I talk about this so much that I am sure some of my friend are sick of hearing it. It’s ok, I still stand by my passions. See:…
Read MoreWhy Blogging is Still Important and Necessary
I have been hearing, and reading, and watching, people kicking around the idea of blogging being an outdated mode of marketing. Some people aren’t just wondering, they are touting it as gospel. Unless Jesus said it, it’s not! I am not just saying this because I am an avid content developer and earn money doing…
Read MorePodcasts: How Your Business Can Benefit From Them
Remember the world before incessant social media scrolling? Tuning your dial to an FM radio station? Recording your favorite TV show, complete with commercials – on a VHS tape when you weren’t home? All of these may sound archaic now, but truth is, they were reality not too long ago. Recent studies have shown that…
Read MoreFriendships: Middle School vs. Middle Age
Both stages of friendships are hard “I have so many fond memories of middle school” said no one ever. When we found out our first baby was a girl, I had many thoughts and dreams for her–and concerns. However, not one of them included, “how am I best going to help her navigate the trials…
Read MoreFacebook: How to Find and Utilize your Whale Chart!
What is a Whale Chart? A Whale Chart is a feature within your Facebook Page that allows you to see when most of your followers are engaging with your page. The data represents times your followers are visiting your page, seeing your posts, looking at photos, etc. This chart got its name because, well, it…
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