Marketing
Marketing Humor: Help People See Something Differently
How much does a hipster weigh? An insta-gram. Ba da Ting! Marketing humor is everywhere. From Wendy’s Twitter account to GEICO insurance commercials (my favorite is the He-Man commercial) you can tell that humor isn’t going anywhere. There are sound scientific reasons for this. When someone experiences something they think is funny, their body releases…
Read MoreAnnouncing the First Annual MI Mob Summit!
The MI Mob Summit: Michigan Marketing Outstanding Businesses If you think a marketing summit might be a bore, get ready for some shock and awe. We’ve got something coming that’s the cat’s meow, dames and gents. Welcome to the first annual MI Mob Summit. We’re the mob ya’ hear, the Zeedia Media Mob. Our mobsters…
Read MoreThe Ruler Archetype: WE’VE GOT THE POWER!
The Ruler Archetype has a lot of power – and they know it. They are the best in their class and you can agree with them – or not. Either way, they don’t really care. They know they are number one and they don’t need outside validation. Sound pretentious? It is – but when this…
Read MoreGangs, Mobs, and Squads: Promoting Community
Promoting your community is not only good for your soul, it’s good business! Community is the backbone of any small business, and getting involved with your community is a wonderful way to build word-of-mouth advertising into your marketing campaign strategy. Even mobsters know that building a positive reputation with your local community is a crucial…
Read MoreThe Neighbor Archetype: EVERYONE BELONGS
There is a place for everyone! The Neighbor Archetype is for businesses that make people feel welcome and give them a place to belong. Customer service is a high priority for you. You build trust with your clients and customers based on familiarity – because they KNOW you. The big idea for the Neighbor: Everyone…
Read MoreQuick and Dirty: Taking Risks in Marketing to Stand Out
You gotta take risks in marketing. Otherwise, you’re just bland, and bland isn’t going to make anyone remember you, hire you, or buy your product. That doesn’t mean your marketing should be random, or inauthentic. In fact, the best risks are taken seriously and thoughtfully. Good marketing is consistent. Branding should be the same across…
Read MoreThe Outlaw Archetype: FREEDOM
Never apologize for being revolutionary. The Outlaw Archetype is for all you rebellious, contrarian, authority-questioners. For all you radical, free-spirited, wind-in-the-hair types! If you haven’t already guessed, Zeedia Media embraced the Outlaw in a chokehold and doesn’t let go. The big idea for the OUTLAW is: Rules were made to broken! WARNING: Fight the Power!…
Read MoreStealing Your Own Testimonials for Marketing
Does it feel weird to toot your own horn? Or are you ok with shouting to the whole bar about your latest acomplishment and then buying a round for everyone? Either way – testimonials can be a powerful marketing tool. They are social proof that your services are valuable to your clients. You know you…
Read MoreQuick and Dirty: Easy Solutions to Managing Social Marketing
Why do we need solutions for managing social marketing? Social media isn’t work, right? I mean that’s what we do for fun while we stand in line for groceries or after work. It’s selfies and food pics of your latest waffle creation, no worries? If you’re a business owner or entrepreneur and you know how…
Read MoreMarketing Trends for 2021: Boost Your Business in the Next Year
How is your marketing plan shaping up for next year? Got any good ideas? This list of marketing trends for 2021 should help you fill out your plan and leave 2020 in the dust. Emotion-Based Branding People want to connect now more than ever with the brands, products, and services that they like. Following a…
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