Posts by Amy
S2E37 – Author Darla Bishop – How to Afford Everything
Today’s guest: Dr. Darla Bishop, author of How to Afford Everything and the host of the @My_FinanSIS podcast. Dr. Darla Bishop joined us today to talk about her upcoming book, How to Afford Everything. This book was written for people under 40, who may have come from an underprivileged background, have a stable job now,…
Read MoreS2E36 – Jake Darnell – Royal Scot Golf & Bowl
Today’s guest: Jake Darnell, the Bowling Marketing and Promotions Manager at Royal Scot Golf & Bowl.
Read MoreS2E35 – Katie Krick – Period Pick Me Up
Today’s Guest: Katie Krick, Owner and Founder of Period Pick Me Up. Katie Krick is the visionary owner and founder of Period Pick Me Up. Her mission is nothing short of remarkable: to revolutionize the way women experience their periods. Watch on YouTube HERE Katie shares her observations about the disconnect between menstruation and society’s…
Read MoreS2E34 – Sera Reneé – Contrasted Content
Today’s guest: Sera Reneé, artist and owner of Contrasted Content. Sera Reneé is an emerging mixed media artist & body painter with extensive experience in fine art, installation art, event coordination, mural work, photography, frame design, and even cake decorating. She has transferred body paints onto canvas, canvas work onto cupcakes, and even pastel work…
Read MoreS2E33 – Dave Paxton – Paxton Countertops
Today’s Guest: Dave Paxton, owner of Paxton Countertops. Paxton Countertops is a family-owned and operated company that fabricates and installs a variety of countertop products. They are located right here in the 517 Lansing area. Watch on YOUTUBE HERE They complete both residential and commercial projects including countertops, showers, outdoor kitchens, bars, conference tables, and…
Read MoreWhat is Rebranding Really?
Rebranding is Not Just a New Logo Most people think of a new logo or maybe some new colors when they think of a rebrand, but that’s just a refresh of the brand you’ve already got. A rebrand restructures your entire branding story from the bottom to the top. It includes the why of your…
Read MoreThe Magician Archetype: TRANSFORM Your Dreams
What Does it Mean to Be a Magician Brand? The Magician transforms lives! The Magician Archetype is all about transformation and making dreams come true. It’s a tall order to fill, but successful Magician brands deliver experiences and products that no one else can. They see things other people can’t and bring them to life. The…
Read MoreWhich Marketing Analytics REALLY matter?
Are marketing analytics really that important? Yes! They tell you if your work is worth something and give you information about what your customers want. Those numbers can transform into dollars if you take advantage of what they’re telling you. Dig into the wealth of information you can access on your social media account and…
Read MoreThe Guru Archetype: The Truth Will Set You Free!
The Guru Archetype is wise, intellectual, and good with facts and figures. This brand helps its customers make smarter decisions. We all need a Guru in our life. We trust them because they have the knowledge, experience, and education to back up their claims. Can they be a bit boring? Maybe. Are they the smartest…
Read MoreCreative Marketing: How to Inspire People
Creative marketing can take your marketing campaigns to the next level. When you do it right, you step into the storyteller role and use creativity to inspire an emotional response that moves your target market. We know that art moves us. Sad songs make us cry, hilarious jokes make us laugh. Emotion makes us remember…
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