Leveraging Your LinkedIn Profile for B2B Marketing

Your LinkedIn Profile can be so much more than just a fancy resume. LinkedIn is a social networking platform that is just waiting for people like you to expand your presence, make connections, get clients, and make cash.

LinkedIn was created to be a job search platform. However, it’s also ready-made for freelancers, small businesses, and individuals who are seeking clients for business to business sales. There are tons of business people leveraging Linked in to drive generation leads and raise brand awareness. You can too.

Three Steps to Win at LinkedIn:

Connect: LinkedIn connects you with the right people in the positions and companies you are looking for. Connect first. Build relationships second. Create business third. 

Influence: As you showcase your brilliant skills and knowledge effectively a radical shift happens. By providing insight, experience, and helpful information, people will naturally look to you to solve their problems. A new title of “Influencer” emerges. You become a powerful presence in your space. 

Generate Leads: Solving problems equals new business. Position yourself right on LinkedIn and this will happen naturally. Invest in a LinkedIn Boost management package and it will happen faster. 

Now that we’ve laid out the strategy, here’s where we dig a little deeper. Like many things, sometimes it’s easier said than done, right? There are a lot of moving parts, but once you’ve got them down, you’re ready to fly!

The Nitty Gritty Process to Upgrade Your LinkedIn Profile:

  1. Update Your LinkedIn Profile
  2. Research keywords and phrases for you and your business
  3. Create Target Market Overview 
  4. Join groups and participate in them
  5. Follow influencers and engage
  6. Build Feed
  7. Create content for posts 
  8. Procure recommendations and endorsements
  9. Make new connections
  10. Build and increase your community
  11. Monitor and manage comments, questions, and requests

All that might seem like a lot and it can be. Social media is a job, just like making a web page or managing a project. It is possible to DIY it if you’re dedicated and organized. You can start by optimizing your profile and then joining some groups that you think match your target market. From there, begin to create content and interact on the platform, build more connections, and land some clients!

LinkedIn has a blog too, with lots of good advice you can take to level up your profile.

If you’re looking to get on the fast track, your LinkedIn profile is a key element in your marketing portfolio. Here at Zeedia Media, social media marketing is our mission. If you need some help with all those moving parts, just let us know. We’re ready to get you launched.

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