Create a Marketing Plan

Marketing is HARD! Knowing how to create a marketing plan is HARD! There, I said it. Let’s all agree that small business owners struggle with marketing. We all do!

We struggle to:

• Know where to start with marketing
• Determine a marketing budget
• Understand what branding really is
• Decide which social media platforms are best
• Find time to work on marketing while running a business
• Know if we are being charged reasonable prices for marketing services
• Dial in our social media strategy
• Optimize our website for SEO and usability
• DO ALL THE THINGS!

Does reading this list make you feel anxious?

Every day we see or hear about another new AI tool or platform that will “solve all of your marketing issues.”  I will tell you a secret – even marketing agencies struggle with marketing. Those algorithms have us in their clutches! Talk about Imposter Syndrome!

You may also be very familiar with the sneaky feeling of being inadequate or having “imposter syndrome.” That is ok. That is part of the brave, crazy, exhilarating, and sometimes heartbreaking journey of owning a business.

However, your marketing journey for your business doesn’t have to be such a roller coaster.

Create a Marketing Plan in One Day

Spend a day at the MiMOB Summit (Michigan Marketing Outstanding Brands) with other business owners and leading area marketing experts crafting a personalized marketing plan for your business.

How does this work?

Attendees will be guided through several key areas of marketing and coached on how to answer these questions:

1. Does my business need to work on this area of marketing? (social, website, SEO, etc)
2. How high of a priority is this?
3. Am I going to do it myself or hire it out?
4. If I do it, how much time will it take?
5. If I hire it out, how much should I expect to spend on it?

The main categories we are addressing are:

1. Creating a Marketing Budget
2. Brand
3. Graphic Design/Canva (logos, social media graphics, and more)
4. Website/SEO (How to know if your website is working correctly)
5. Print (brochures, flyers, mailers, and e-newsletters)
6. Social Media (What to focus on and how to create a social media strategy)
7. Video (how to create and incorporate video into your marketing plan – everyone is doing it!)

Attendees will be provided a printed workbook to use as they participate in the various categories. You will be creating your marketing plan in real-time. At the end of the day, you will have an action item list of priorities. You will know what to tackle first, what you will hire out, and what you can worry about later.

Sounds pretty great, doesn’t it? There’s more!

Additional Perks at the MiMOB Summit

In addition to having a marketing plan, you will also enjoy the following benefits:

• Access to the area’s top marketing specialists who can answer your questions
• Q&A Panel
• VIP Access to the After Party
• Networking
• The chance to win a scholarship to use toward working with one of the speakers or vendors in the area you most need for your marketing. Winners will be chosen randomly at the end of the day. (Must be present to win.)
• Sweet SWAG!

Ready to Commit to Your Small Business Marketing Plan?

Get Your Tickets today!

Marketing Presenters Available to You at the 3rd Annual MiOB Summit

Amy Zander, Marketing Mobstress and Owner of Zeedia Media: Branding and Social Media

Alicia James, Owner of Flamingo Consulting: Graphic Design and Canva

Ryan Herrst, Founder of Media Ace Marketing: Websites and SEO

Missey Trudell, Co-Owner of Paper Image: Print Marketing

Paul Schmidt, Owner of UneDeuce Multimedia: Video Marketing

Additional Marketing & Advertising Vendors Ready to Help You

Chad Munce, Digital Sales Manager for WLNS Channel 6: Digital Advertising

Joannie Kilchermann, Midwest Communications: Digital Radio Advertising and Radio Spots

Kate Snyder, Owner of Piper & Gold PR Firm: Public and Community Relations

Sarrah Gani, Owner of The Portrait Lounge: Professional Headshots and Photography

Rebecca Whitaker, Owner of Hot Prints: Screen Printing and Embroidery

MORE TO BE ADDED!

Business 2 Business Vendors Ready to Support Your Growing  Business

Brian Songer, Agency Co-owner for Farm Bureau: Business Insurance

Tonya R Madar MacEachern, AAMS™, Financial Advisor with Edward Jones: Retirement Planning and Wealth Strategies

Amanda Liford, Owner of Easy Life Organizing: Office Organizing, Document Organizing, Work Processes

MORE TO BE ADDED!

GET YOUR TICKETS HERE!

Interested in being a Vendor?

We are being picky about our selection to include in Vendor Row to offer the most value to our attendees. We are also only allowing one vendor per industry or business category to offer the most value to our vendors. If you think we have what it takes to be part of The MOB Vendor Row, click here and fill our our form. The Mobstress will get back to you shortly.