Posts Tagged ‘marketing plan’
Create a Marketing Plan
Marketing is HARD! Knowing how to create a marketing plan is HARD! There, I said it. Let’s all agree that small business owners struggle with marketing. We all do! We struggle to: Know where to start with marketing Determine a marketing budget Understand what branding really is Decide which social media platforms are best Find…
Read MoreWhich Marketing Analytics REALLY matter?
Are marketing analytics really that important? Yes! They tell you if your work is worth something and give you information about what your customers want. Those numbers can transform into dollars if you take advantage of what they’re telling you. Dig into the wealth of information you can access on your social media account and…
Read MoreCreative Marketing: How to Inspire People
Creative marketing can take your marketing campaigns to the next level. When you do it right, you step into the storyteller role and use creativity to inspire an emotional response that moves your target market. We know that art moves us. Sad songs make us cry, hilarious jokes make us laugh. Emotion makes us remember…
Read MoreQuick and Dirty: Taking Risks in Marketing to Stand Out
You gotta take risks in marketing. Otherwise, you’re just bland, and bland isn’t going to make anyone remember you, hire you, or buy your product. That doesn’t mean your marketing should be random, or inauthentic. In fact, the best risks are taken seriously and thoughtfully. Good marketing is consistent. Branding should be the same across…
Read MoreDo Your Social Media Campaigns Have all the Goods?
So, you know you need a social media plan to make your business succeed. You’ve got a website, a Facebook page, an Instagram account, and you’ve spent hours carefully crafting useful, on-brand content to share with the world. You’re ready to rumble! Next step, post content. You have your beautiful post and you share it…
Read More