Creating a Marketing Budget: $0 Is Not an Option

marketing budget

Marketing is often treated like the awkward cousin at a family reunion—always there but never really getting the attention it deserves. If you’re running a startup, small business, or managing a fresh marketing team, here’s the truth you need to hear loud and clear: $0 is NOT a marketing budget. It’s time to stop treating…

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How To Determine Your Marketing Budget (from the experts)

marketing budget. Old fashioned calculator

This month’s “Ask the Expert” Round-Up article tackles the big question, “How to determine a marketing budget.” You may be surprised to learn how often businesses don’t have a marketing budget or don’t know what they can afford for marketing. If you are a start-up or in the first few years of business, your budget…

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