Marketing
Is Your Brand Helping or Hurting Your Marketing?
When marketing does not work, most businesses assume the problem is execution. The content is not good enough. The platform is wrong. The tactic needs tweaking. But often, the real issue sits underneath all of that. Your brand. Marketing does not exist on its own. Every message, post, campaign, and ad is filtered through your…
Read MoreSponsorships Aren’t Charity — They’re Marketing with Heart
I’ve been thinking a lot lately about how organizations handle sponsorships for their events. I’ve seen everything from polished, well-executed programs to those “oops-we-forgot-to-mention-our-sponsors” moments. And it got me wondering, “How often do we really think about why someone decides to sponsor an event in the first place?” When done right, sponsorships can build community,…
Read MoreCreate a Marketing Plan
Marketing is HARD! Knowing how to create a marketing plan is HARD! There, I said it. Let’s all agree that small business owners struggle with marketing. We all do! We struggle to: Know where to start with marketing Determine a marketing budget Understand what branding really is Decide which social media platforms are best Find…
Read MoreCreating a Marketing Budget: $0 Is Not an Option
Marketing is often treated like the awkward cousin at a family reunion—always there but never really getting the attention it deserves. If you’re running a startup, small business, or managing a fresh marketing team, here’s the truth you need to hear loud and clear: $0 is NOT a marketing budget. It’s time to stop treating…
Read MoreMarketing for Small Businesses: Simple Steps to Boost Your Brand
Marketing is HARD! All small business owners struggle with marketing. It’s hard to know where to start. Social media? Website SEO? A flyer? An e-newsletter? Before we get all sweaty and angsty about social media (believe me, we get it!), let’s talk about your brand. WHERE DO WE FIND THE TIME? Take a deep breath.…
Read MoreWhich Marketing Analytics REALLY matter?
Are marketing analytics really that important? Yes! They tell you if your work is worth something and give you information about what your customers want. Those numbers can transform into dollars if you take advantage of what they’re telling you. Dig into the wealth of information you can access on your social media account and…
Read MoreCreative Marketing: How to Inspire People
Creative marketing can take your marketing campaigns to the next level. When you do it right, you step into the storyteller role and use creativity to inspire an emotional response that moves your target market. We know that art moves us. Sad songs make us cry, hilarious jokes make us laugh. Emotion makes us remember…
Read MoreThe Artist Archetype: Inspire Creativity in Others
The Artist Archetype is, you guessed it – Creative and inspiring. It makes people feel inspired and unique. They envision. They create. They are always improving their talents. Everything they do is creative! They have panache … they have flair! As an Artist Brand (or Creator, as it is sometimes called), your company is driven…
Read MoreMarketing Humor: Help People See Something Differently
How much does a hipster weigh? An insta-gram. Ba da Ting! Marketing humor is everywhere. From Wendy’s Twitter account to GEICO insurance commercials (my favorite is the He-Man commercial) you can tell that humor isn’t going anywhere. There are sound scientific reasons for this. When someone experiences something they think is funny, their body releases…
Read MoreAnnouncing the First Annual MI Mob Summit!
The MI Mob Summit: Michigan Marketing Outstanding Businesses If you think a marketing summit might be a bore, get ready for some shock and awe. We’ve got something coming that’s the cat’s meow, dames and gents. Welcome to the first annual MI Mob Summit. We’re the mob ya’ hear, the Zeedia Media Mob. Our mobsters…
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