Is Your Brand Helping or Hurting Your Marketing?

brand clarity and marketing

When marketing does not work, most businesses assume the problem is execution. The content is not good enough. The platform is wrong. The tactic needs tweaking. But often, the real issue sits underneath all of that. Your brand. Marketing does not exist on its own. Every message, post, campaign, and ad is filtered through your…

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Episode 13: Serial Entrepreneur – Amy Zander

Amy Zander

Today’s guest: Amy Zander is a self-proclaimed serial entrepreneur (she’s owned 5 businesses) and is the owner of Zeedia Media. Amy is also an avid supporter of the Local Lansing art scene and The Artist Umbrella. Amy started as a business owner in high school, cleaning a few neighbors’ houses. Then in college she wrote…

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