Sponsorships Aren’t Charity — They’re Marketing with Heart

Sponsorships Aren’t Charity

I’ve been thinking a lot lately about how organizations handle sponsorships for their events. I’ve seen everything from polished, well-executed programs to those “oops-we-forgot-to-mention-our-sponsors” moments. And it got me wondering, “How often do we really think about why someone decides to sponsor an event in the first place?” When done right, sponsorships can build community,…

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