This month’s “Ask the Expert” Round-Up article tackles the big question, “How to determine a marketing budget.” You may be surprised to learn how often businesses don’t have a marketing budget or don’t know what they can afford for marketing. If you are a start-up or in the first few…
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Businesses: get ready for Blogging 101. You know that blogging is a thing and it’s really important, right? It gets you heard out there in the wilderness of the internet and is one of the key pieces to getting good SEO. But what does that mean, and how do you…
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Do you use Instagram Hashtags for marketing? It’s weird to see a post without them right? Some people only use a couple while others max out the allowable 30. So, what is the right way to use Instagram hashtags? Is there a secret formula? Actually there is! I watched a…
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Are you looking to become a LinkedIn maverick and boost your profile for B2B sales? If lead generation is your goal, rather than finding the next employer, buckle up! We’re going to get into the details of how to expand out and maximize your LinkedIn profile for B2B. Improve your…
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Your LinkedIn Profile can be so much more than just a fancy resume. LinkedIn is a social networking platform that is just waiting for people like you to expand your presence, make connections, get clients, and make cash. LinkedIn was created to be a job search platform. However, it’s also…
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Because it’s everywhere. The world is online and so are your customers. Video for business should be a key element in your social media marketing plan. If running a business is like playing a video game, then having videos you can share is that really awesome punch/kick combo that took…
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When someone tells you that you need to create more content for your website you might groan, wondering how on Earth you’re going to create even more blogs. But, content isn’t just about blogs. Hand Slap Moment: In fact, you should be posting content other than blogs. Not everyone wants…
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Did you know that your content, no matter what type of content it is, should be telling a story? Our brains are hardwired for narrative so it only makes sense that stories would help you better connect with your audience. There’s so much data to back this up that we…
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How is your business’s marketing during the coronavirus? First, I want to say that I am so heartbroken for all the businesses that have to limit their hours (or shut down). For all the cancelled events, missed opportunities, and your inability to see your loved ones. It it is so…
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If “Busy” is a four-letter word then “No” is a magical, two-letter word that more of us need to work into our vocabularies. While I recently taught you to use the word “busy” sparingly, today I want to teach you to start using the word “no” more often….well, I actually…
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