Marketing Humor: Help People See Something Differently

By Amy | September 24, 2021
marketing humor

An insta-gram. Ba da Ting! Marketing humor is everywhere. From Wendy’s Twitter account to GEICO insurance commercials (my favorite is the He-Man commercial) you can tell that humor isn’t going anywhere. There are sound scientific reasons for this. When someone experiences something they think is funny, their body releases endorphins,…

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Episode 6: World Traveler – Kim Barber

By Amy & Lisa | September 9, 2021

Today’s Guest: Kim Barber, world traveler, and owner of Globetrotter Travel. Kim is a travel enthusiast, recovering over-packer, and owner of Globetrotter Travel. She’s always loved exploring new destinations, but was bit HARD by the travel bug after her first international trip to Europe and has been passionate about travel…

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Episode 8: A Sweet Encounter – Nikki Thompson Frazier

By Amy & Lisa | September 6, 2021
Nikki Thompson Frazier

Today’s Guest: Nikki Thompson Frazier, mompreneur, and owner of Sweet Encounter Bakery and Café an online and wholesale bakery. The bakery specializes in gluten-free and allergy-friendly desserts because both her daughters have food allergies.   Nikki is the winner of the 2021 Lansing Built to Last competition for the development…

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Episode 7: Get Your Events Here – Ashlee Willis

By Amy & Lisa | September 6, 2021
Ashlee Willis

Today’s Guest: Ashlee Willis, founder, and owner of Michigan Premier Events  – an events management company for corporations, associations, and government. Ashlee is a strong advocate for supporting local businesses and the community in the Lansing Area. As a wife, mother, and business owner, Ashlee shares how she “gets it…

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Episode 5 – Multi-Careed Superwoman – Allie Phillips

By Amy & Lisa | September 5, 2021
AIB Episode 5 - Allie Phillips

Join us on an adventure as we interview Allie Phillips, attorney, and owner of Manifested Harmony and SAF-T.

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Episode 4 – Kids Don’t Come with a Manual – Jamie Lightner

By Amy & Lisa | September 5, 2021
Jamie Lightner

Today’s Guest: Jamie Lightner (Life Coach, Business Owner, Author, Mom, Wife, and Comedian). Join us on an adventure as we get to know the amazing Jaime.

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Episode 2 – A Passion for Serving: Justine Bell

By Amy & Lisa | September 5, 2021
Justine Bell

Join us on an adventure as we interview Justine Bell, a MEDICAL INSURANCE PRODUCER, for Cedar River Insurance.

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The Jester Archetype: Bring Laughter to the World

By Amy | September 3, 2021
The Jester Archetype

The Jester Archetype is, you guessed it – funny! The Jester uses a well-developed sense of humor, is light-hearted, mischievous at times, and often outlandish. Some Jesters find that bold, brash, and unexpected behavior work well as an alternative to humor.  They are clowns, the life of the party, and never dull. The Jester is…

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Announcing the First Annual MI Mob Summit!

By Amy | August 15, 2021
MI Mob Summit

The MI Mob Summit: Michigan Marketing Outstanding Businesses If you think a marketing summit might be a bore, get ready for some shock and awe.  We’ve got something coming that’s the cat’s meow, dames and gents. We’re the mob ya’ hear, the Zeedia Media Mob. Our mobsters are bringing you…

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The Ruler Archetype: WE’VE GOT THE POWER!

By Amy | August 2, 2021
The Ruler Archetype

The Ruler Archetype has a lot of power – and they know it. They are the best in their class and you can agree with them – or not. Either way, they don’t really care. They know they are number one and they don’t need outside validation. Sound pretentious? It…

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