The Artist Archetype is, you guessed it – Creative and inspiring. It makes people feel inspired and unique. They envision. They create. They are always improving their talents. Everything they do is creative! They have panache … they have flair! As an Artist Brand (or Creator, as it is sometimes…
Read MoreAn insta-gram. Ba da Ting! Marketing humor is everywhere. From Wendy’s Twitter account to GEICO insurance commercials (my favorite is the He-Man commercial) you can tell that humor isn’t going anywhere. There are sound scientific reasons for this. When someone experiences something they think is funny, their body releases endorphins,…
Read MoreToday’s Guest: Nikki Thompson Frazier, mompreneur, and owner of Sweet Encounter Bakery and Café an online and wholesale bakery. The bakery specializes in gluten-free and allergy-friendly desserts because both her daughters have food allergies. Nikki is the winner of the 2021 Lansing Built to Last competition for the development…
Read MoreJoin us on an adventure as we interview Allie Phillips, attorney, and owner of Manifested Harmony and SAF-T.
Read MoreJoin us on an adventure as we interview Justine Bell, a MEDICAL INSURANCE PRODUCER, for Cedar River Insurance.
Read MoreThe Jester Archetype is, you guessed it – funny! The Jester uses a well-developed sense of humor, is light-hearted, mischievous at times, and often outlandish. Some Jesters find that bold, brash, and unexpected behavior work well as an alternative to humor. They are clowns, the life of the party, and never dull. The Jester is…
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