Join us on an adventure as we interview Justine Bell, a MEDICAL INSURANCE PRODUCER, for Cedar River Insurance.
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The Jester Archetype is, you guessed it – funny! The Jester uses a well-developed sense of humor, is light-hearted, mischievous at times, and often outlandish. Some Jesters find that bold, brash, and unexpected behavior work well as an alternative to humor. They are clowns, the life of the party, and never dull. The Jester is…
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The MI Mob Summit: Michigan Marketing Outstanding Businesses If you think a marketing summit might be a bore, get ready for some shock and awe. We’ve got something coming that’s the cat’s meow, dames and gents. We’re the mob ya’ hear, the Zeedia Media Mob. Our mobsters are bringing you…
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The Ruler Archetype has a lot of power – and they know it. They are the best in their class and you can agree with them – or not. Either way, they don’t really care. They know they are number one and they don’t need outside validation. Sound pretentious? It…
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So you wanna launch a new brand, eh? Well, buckle up, and get ready to roll. We’re about to take off. There’s a lot of moving parts to successfully launching a brand. It’s important to stay organized and on top of all the details to make it a success. Project…
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The EXPLORER brand is for businesses that provide products, services, and experiences to their customers because their customers deserve them. People will be willing to pay a little more for your product or service because it makes them feel special and valued. Others may be resistant to change, but NOT you! Explorer Archetype…
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Promoting your community is not only good for your soul, it’s good business! Community is the backbone of any small business, and getting involved with your community is a wonderful way to build word-of-mouth advertising into your marketing campaign strategy. Even mobsters know that building a positive reputation with your…
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There is a place for everyone! The Neighbor Archetype is for businesses that make people feel welcome and give them a place to belong. Customer service is a high priority for you. You build trust with your clients and customers based on familiarity – because they KNOW you. The big…
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You gotta take risks in marketing. Otherwise, you’re just bland, and bland isn’t going to make anyone remember you, hire you, or buy your product. That doesn’t mean your marketing should be random, or inauthentic. In fact, the best risks are taken seriously and thoughtfully. Good marketing is consistent. Branding…
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We’re here to share the adventure with you on a brand new podcast! Join Lisa Fisher and Amy Zander as they interview Lansing, Michigan area entrepreneurs, employers, managers, volunteers, students and all kinds of people their working experience. Often when you are networking or at a party and tell someone…
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