So you wanna launch a new brand, eh? Well, buckle up, and get ready to roll. We’re about to take off. There’s a lot of moving parts to successfully launching a brand. It’s important to stay organized and on top of all the details to make it a success. Project…
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The EXPLORER brand is for businesses that provide products, services, and experiences to their customers because their customers deserve them. People will be willing to pay a little more for your product or service because it makes them feel special and valued. Others may be resistant to change, but NOT you! Explorer Archetype…
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Promoting your community is not only good for your soul, it’s good business! Community is the backbone of any small business, and getting involved with your community is a wonderful way to build word-of-mouth advertising into your marketing campaign strategy. Even mobsters know that building a positive reputation with your…
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There is a place for everyone! The Neighbor Archetype is for businesses that make people feel welcome and give them a place to belong. Customer service is a high priority for you. You build trust with your clients and customers based on familiarity – because they KNOW you. The big…
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You gotta take risks in marketing. Otherwise, you’re just bland, and bland isn’t going to make anyone remember you, hire you, or buy your product. That doesn’t mean your marketing should be random, or inauthentic. In fact, the best risks are taken seriously and thoughtfully. Good marketing is consistent. Branding…
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We’re here to share the adventure with you on a brand new podcast! Join Lisa Fisher and Amy Zander as they interview Lansing, Michigan area entrepreneurs, employers, managers, volunteers, students and all kinds of people their working experience. Often when you are networking or at a party and tell someone…
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The Outlaw Archetype is for all you rebellious, contrarian, authority-questioners. For all you radical, free-spirited, wind-in-the-hair types! If you haven’t already guessed, Zeedia Media embraced the Outlaw in a chokehold and doesn’t let go. WARNING: Fight the Power! The worst thing for an Outlaw brand is to feel powerless, constrained,…
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Reusing content isn’t breaking the rules. You make the rules! You know you need to create more social media. You’ve seen customers respond, and you’ve gotten some real interactions and sales. Rockin! But Instagram is starting to eat your life and you’re dreaming in Facebook. What do you do to…
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A simple and chaos-free experience is what we are after here. No drama queens allowed! The big idea for the Innocent Archetype is: Life doesn’t have to be so complicated. Seek simplicity and be chaos-free. Breath in. Breath out. Quiet your mind. Relax your shoulders. Ahhhhhh, doesn’t that feel heavenly?…
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Does it feel weird to toot your own horn? Or are you ok with shouting to the whole bar about your latest acomplishment and then buying a round for everyone? Either way – testimonials can be a powerful marketing tool. They are social proof that your services are valuable to…
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