Did you know that your content, no matter what type of content it is, should be telling a story? Our brains are hardwired for narrative so it only makes sense that stories would help you better connect with your audience. There’s so much data to back this up that we…
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How is your business’s marketing during the coronavirus? First, I want to say that I am so heartbroken for all the businesses that have to limit their hours (or shut down). For all the cancelled events, missed opportunities, and your inability to see your loved ones. It it is so…
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If “Busy” is a four-letter word then “No” is a magical, two-letter word that more of us need to work into our vocabularies. While I recently taught you to use the word “busy” sparingly, today I want to teach you to start using the word “no” more often….well, I actually…
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Able Eyes is a mid-Michigan company doing amazing things with video for people who are on the spectrum and those who have sensory sensitivity. It also helps people with social anxiety and those of us who just want to check out a place before visiting. If you are thinking about…
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If you ask a room full of people, “What does my website need?” you will get way too many opinions and more advice than you can handle. Been there. Done that. Building a website is like buying a car. There is the base model that will get you from here…
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What is your favorite 4 letter word? Mine is DAMN! I like it because it’s a cuss word without being too offensive. I also really love the “F” word but I reserve that for times when I really need it. We can all agree that there are situations when no…
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What the HECK are UnoCards? Not the card game–the videos! Video marketing is really hot right now! Have you incorporated some sort of video element into your marketing strategy yet? I know. It can be scary. Many of us don’t like to see or hear ourselves on video. You need…
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by Liz Skelton, freelance writer and millennial marketing genius How do you overcome an overwhelming sense of imposter syndrome? When I launched my freelance marketing firm I wasn’t worried about it getting off the ground. I didn’t stress about designing logos, developing a web presence, or going out and…
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by Heather Benton, content creator and freelance writer Remember when the idea of working from home as a freelance writer with a flexible schedule seemed like a far-fetched but idyllic dream? The world for writers has already changed so much between the time I stepped out of my college dorm…
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Bob Dylan at Wharton was amazing. I had the unexpected good fortune of being invited to this once-in-a-lifetime concert by my friends Mattie Rickman and Roscoe Snyder who own Snyder Auto Care, here in Lansing. I have to give a shout out to Teena Rairigh, owner of Supplemental CEO. Mattie…
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