“Busy” is the new 4 Letter Word

By Amy | January 31, 2020
busy

What is your favorite 4 letter word? Mine is DAMN! I like it because it’s a cuss word without being too offensive. I also really love the “F” word but I reserve that for times when I really need it.  We can all agree that there are situations when no…

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Tell Your Business Story Through a Short Video with UnoCards

By Amy | January 24, 2020
unocards

What the HECK are UnoCards? Not the card game–the videos! Video marketing is really hot right now! Have you incorporated some sort of video element into your marketing strategy yet? I know. It can be scary. Many of us don’t like to see or hear ourselves on video. You need…

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Freelance ‘Fraidy-Cat: Beating Imposter Syndrome

By Amy | December 10, 2019
imposter syndrome

  by Liz Skelton, freelance writer and millennial marketing genius How do you overcome an overwhelming sense of imposter syndrome? When I launched my freelance marketing firm I wasn’t worried about it getting off the ground. I didn’t stress about designing logos, developing a web presence, or going out and…

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The Life of a Content Creator: Working as a Freelance Writer

By Amy | November 14, 2019
freelance writer

by Heather Benton, content creator and freelance writer Remember when the idea of working from home as a freelance writer with a flexible schedule seemed like a far-fetched but idyllic dream? The world for writers has already changed so much between the time I stepped out of my college dorm…

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I Saw Bob Dylan at Wharton: It was amazing

By Amy | November 6, 2019
Bob Dylan at Wharton

Bob Dylan at Wharton was amazing. I had the unexpected good fortune of being invited to this once-in-a-lifetime concert by my friends Mattie Rickman and Roscoe Snyder who own Snyder Auto Care, here in Lansing. I have to give a shout out to Teena Rairigh, owner of Supplemental CEO. Mattie…

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The Bartender’s Secret

By Amy | October 13, 2019

The floor tasted like the perfectly concocted mojito she had made moments before throwing it at me and punching me in the face. I landed among the bar stools and dirty napkins thinking, “That’s fair.”  She knew I’d come, I always do. She had it waiting for me, the drink…

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How Often Should I Blog?

By Amy | September 28, 2019
How Often Should I Blog?

As a content creator, I get asked this question all the time. Mostly because I am usually touting the virtues and necessity of blogging for EVERY business. I talk about this so much that I am sure some of my friend are sick of hearing it. It’s ok, I still…

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Why Blogging is Still Important and Necessary

By Amy | April 17, 2019
blogging

I have been hearing, and reading, and watching, people kicking around the idea of blogging being an outdated mode of marketing. Some people aren’t just wondering, they are touting it as gospel. Unless Jesus said it, it’s not! I am not just saying this because I am an avid content…

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Podcasts: How Your Business Can Benefit From Them

By Amy | April 8, 2019
podcasts for business

Remember the world before incessant social media scrolling? Tuning your dial to an FM radio station? Recording your favorite TV show, complete with commercials – on a VHS tape when you weren’t home? All of these may sound archaic now, but truth is, they were reality not too long ago.…

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Friendships: Middle School vs. Middle Age

By Amy | October 3, 2018
friendships

Both stages of friendships are hard “I have so many fond memories of middle school” said no one ever. When we found out our first baby was a girl, I had many thoughts and dreams for her–and concerns. However, not one of them included, “how am I best going to…

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