Which Marketing Analytics REALLY matter?

By Amy | November 8, 2021
marketing analytics

Are marketing analytics really that important? Yes!  They tell you if your work is worth something and give you information about what your customers want.  Those numbers can transform into dollars if you take advantage of what they’re telling you.  Dig into the wealth of information you can access on…

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The Guru Archetype: The Truth Will Set You Free!

By Amy | November 4, 2021
Guru Archetype

The Guru Archetype is wise, intellectual, and good with facts and figures. This brand helps its customers make smarter decisions. We all need a Guru in our life. We trust them because they have the knowledge, experience, and education to back up their claims. Can they be a bit boring?…

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Episode 12: Video Storyteller Extraordinaire – Paul Schmidt

By Amy & Lisa | November 4, 2021
Paul Schmidt

Today’s Guest: Paul Schmidt, storyteller extraordinaire and owner of Unodeuce Multimedia a full-service video production company that specializes in crafting the stories of others. Starting his career at a television camp in Seattle at a young age, he won an award for producing.  This was the beginning of his journey…

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Episode 11 – Fierce Advocate & Artist – Melina Brann

By Amy & Lisa | October 21, 2021
Melina Brann

Today’s Guest: Melina Brann, Fierce advocate for Women and self-taught up and coming Artist. Utilizing her Master’s Degree in social work, Malina,  Executive Director of the Women’s Center of Greater Lansing, is passionate about helping women through difficult times by empowering them to work through their situations.      Melina…

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Episode 10: Helping Women Period – Lysne Tait

By Amy & Lisa | October 11, 2021
Helping Women Period

Today’s Guest: Lysne Tait, founder of Helping Women Period- it’s a great day to end period poverty! After reading an article in 2015, Lysne learned of homeless women not having the supplies they needed for their monthly cycle and she and her friend wanted to make a difference and started…

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Creative Marketing: How to Inspire People

By Amy | October 8, 2021
creative marketing

Creative marketing can take your marketing campaigns to the next level. When you do it right, you step into the storyteller role and use creativity to inspire an emotional response that moves your target market.  We know that art moves us. Sad songs make us cry, hilarious jokes make us…

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Episode 9: A Generous Go-Getter – Matthew Thornton

By Amy & Lisa | October 5, 2021

Today’s Guest: Matthew Thornton, Hustling Entrepreneur who gives back! As a child growing up, Matt knew if you wanted anything, even a piece of candy, you had to hustle for it.  This practice has followed him all through his life fueling the entrepreneurial spirit that led him to become who…

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The Artist Archetype: Inspire Creativity in Others

By Amy | October 4, 2021
The Artist Archetype

The Artist Archetype is, you guessed it – Creative and inspiring. It makes people feel inspired and unique. They envision. They create. They are always improving their talents. Everything they do is creative! They have panache … they have flair! As an Artist Brand (or Creator, as it is sometimes…

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Marketing Humor: Help People See Something Differently

By Amy | September 24, 2021
marketing humor

How much does a hipster weigh? An insta-gram. Ba da Ting! Marketing humor is everywhere. From Wendy’s Twitter account to GEICO insurance commercials (my favorite is the He-Man commercial) you can tell that humor isn’t going anywhere. There are sound scientific reasons for this. When someone experiences something they think…

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Episode 6: World Traveler – Kim Barber

By Amy & Lisa | September 9, 2021

Today’s Guest: Kim Barber, world traveler, and owner of Globetrotter Travel. Kim is a travel enthusiast, recovering over-packer, and owner of Globetrotter Travel. She’s always loved exploring new destinations, but was bit HARD by the travel bug after her first international trip to Europe and has been passionate about travel…

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