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Gangs, Mobs, and Squads: Promoting Community

By Amy | June 6, 2021

Promoting your community is not only good for your soul, it’s good business! Community is the backbone of any small business, and getting involved with your community is a wonderful way to build word-of-mouth advertising into your marketing campaign strategy. Even mobsters know that building a positive reputation with your…

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The Neighbor Archetype: EVERYONE BELONGS

By Amy | May 27, 2021
the neighbor archetype

There is a place for everyone! The Neighbor Archetype is for businesses that make people feel welcome and give them a place to belong. Customer service is a high priority for you. You build trust with your clients and customers based on familiarity – because they KNOW you. The big…

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Quick and Dirty: Taking Risks in Marketing to Stand Out

By Amy | May 5, 2021
risks in marketing

You gotta take risks in marketing. Otherwise, you’re just bland, and bland isn’t going to make anyone remember you, hire you, or buy your product. That doesn’t mean your marketing should be random, or inauthentic. In fact, the best risks are taken seriously and thoughtfully. Good marketing is consistent. Branding…

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Adventures in Business Podcast Teaser

By Amy & Lisa | May 1, 2021

We’re here to share the adventure with you on a brand new podcast! Join Lisa Fisher and Amy Zander as they interview Lansing, Michigan area entrepreneurs, employers, managers, volunteers, students and all kinds of people their working experience. Often when you are networking or at a party and tell someone…

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The Outlaw Archetype: FREEDOM

By Amy | April 30, 2021
outlaw brand

The Outlaw Archetype is for all you rebellious, contrarian, authority-questioners. For all you radical, free-spirited, wind-in-the-hair types! If you haven’t already guessed, Zeedia Media embraced the Outlaw in a chokehold and doesn’t let go.  WARNING: Fight the Power! The worst thing for an Outlaw brand is to feel powerless, constrained,…

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Quick and Dirty: Reusing Content the Easy Way

By Amy | April 23, 2021
reusing content: shows a small metal wind up toy car.

Reusing content isn’t breaking the rules. You make the rules! You know you need to create more social media. You’ve seen customers respond, and you’ve gotten some real interactions and sales. Rockin! But Instagram is starting to eat your life and you’re dreaming in Facebook. What do you do to…

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The Innocent Archetype: Seek Simplicity

By Amy | March 29, 2021
Innocent Archetype: showing a small boy wearing old aviator goggles and holding a toy plane.

A simple and chaos-free experience is what we are after here. No drama queens allowed! The big idea for the Innocent Archetype is: Life doesn’t have to be so complicated. Seek simplicity and be chaos-free. Breath in. Breath out. Quiet your mind. Relax your shoulders. Ahhhhhh, doesn’t that feel heavenly?…

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Stealing Your Own Testimonials for Marketing

By Amy | March 23, 2021
Testimonials for marketing showing a woman talking on an old fashioned rotary phone.

Does it feel weird to toot your own horn? Or are you ok with shouting to the whole bar about your latest acomplishment and then buying a round for everyone? Either way – testimonials can be a powerful marketing tool. They are social proof that your services are valuable to…

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Quick and Dirty: Easy Solutions to Managing Social Marketing

By Amy | February 23, 2021
Managing Social Marketing image of a 1920s looking woman angrily signing a form while a man watches.

Why do we need solutions for managing social marketing? Social media isn’t work, right? I mean that’s what we do for fun while we stand in line for groceries or after work. It’s selfies and food pics of your latest waffle creation, no worries? If you’re a business owner or…

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The Hero Archetype: Save the day!

By Amy | February 8, 2021
The Hero Archetype

Not all heroes wear capes – but if you pick this archetype you certainly could – and make quite a statement. The main idea with the Hero Archetype is saving the day! The dominant feelings you invoke are inspiration and confidence. Your company is compelling and fearless but you also…

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