Creating a Marketing Budget: $0 Is Not an Option

By Amy | February 11, 2025
marketing budget

Marketing is often treated like the awkward cousin at a family reunion—always there but never really getting the attention it deserves. If you’re running a startup, small business, or managing a fresh marketing team, here’s the truth you need to hear loud and clear: $0 is NOT a marketing budget.…

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S3E33 – Season 3 Finale – Thank You

By Amy | December 11, 2024
Adventures in Business

Thank you so much for joining us on our last episode of Adventures in Business. This is not only the last episode of Season 3, but it is also the last episode we will be doing together as co-hosts. Watch on YouTube HERE This podcast has been an amazing adventure.…

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Marketing for Small Businesses: Simple Steps to Boost Your Brand

By Amy | December 6, 2024
Marketing for Small Businesses

Marketing is HARD! All small business owners struggle with marketing. It’s hard to know where to start. Social media? Website SEO? A flyer? An e-newsletter? Before we get all sweaty and angsty about social media (believe me, we get it!), let’s talk about your brand. WHERE DO WE FIND THE…

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S3E32 – Regina Carey – Carry On

By Amy | December 4, 2024
Regina Carey

Today’s Guest: Regina Carey, Founder of Carry On Regina Carey, founder of Carry On, helps individuals and businesses unlock their potential. A former special education teacher, Regina transitioned into coaching, team building, and leadership development, focusing on overcoming challenges and discovering core values. Through Carry On, she empowers clients to…

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S3E31 – R.M. Easterly – THYIM

By Amy | October 30, 2024
THYIM

Welcome back to another episode of Adventures in Business. We talk to different Lansing-area business people about their adventures, what they are doing, how they give back, and why we love Lansing! Watch on YouTube HERE Today’s guest is the dynamic and immensely energetic R.M. Easterly. She is the founder…

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S3E30 – Amy Wilzeck – Oasis Senior Advisors

By Amy | October 2, 2024
Oasis Senior Advisors

Today’s Guest: Amy Wilzeck, Owner of Placement Services at Oasis Senior Advisors Amy Wilzeck is the Director of Placement Services at Oasis Senior Advisors and recipient of the 2024 Top Advisor Award. Amy’s journey in senior care began with her passion for helping families navigate the complexities of senior living.…

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S3E29 – Josh Pompey – Lansing Consumers Credit Union

By Amy | September 18, 2024
Consumers Credit Union

Today’s Guest: Josh Pompey, Regional Manager at Lansing Consumers Credit Union In this episode, we sit down with Josh Pompey from Consumers Credit Union to discuss his extensive involvement in community activities, his leadership insights, and the impact of Consumers Credit Union on the local community. From coaching girls’ varsity…

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S3E28 – Mickey Hadick – Local Author

By Amy | September 11, 2024
Mickey Hadick

Today’s Guest: Mickey Hadick, Writer and Owner of Hadick Creative, LLC. In this episode, we sit down with Mickey Hadick, a local author who shares his insights and experiences on self-publishing, finding inspiration, and the importance of creativity. Mickey discusses the challenges and rewards of self-publishing, offers advice on promoting your…

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S3E27 – Priscilla Bordayo – Crime Survivors for Safety & Justice

By Amy | September 4, 2024
Crime Survivors for Safety & Justice

Welcome back to another impactful episode of Adventures in Business, a podcast for the working people of Lansing, Michigan. Watch on YouTube HERE Today, we have the honor of interviewing Priscilla Bordayo, an inspiring advocate from Crime Survivors for Safety & Justice. Priscilla shares powerful insights into her work, focusing…

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S3E26 – Olivia Santioni – Delta Retirement Center

By Amy | August 14, 2024
Delta Retirement Center

Today’s Guest: Olivia Santioni, Director of Sales and Marketing at Delta Retirement Center – Senior Living Community Olivia Santioni is the Residency Sales Coordinator at Delta Retirement Center, a family-owned community offering both assisted and independent living. With over seven years of experience in senior care, Olivia began as a…

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