TL;DR: Busy marketing keeps you occupied. Effective marketing makes you money. If your strategy is built on activity instead of clarity, no amount of hustle will fix it. Strong brands do less, say it better, and repeat it longer. Why You’re Working So Damn Hard for So Damn Little If marketing…
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If you are constantly tweaking your marketing but nothing seems to stick, it may not be because you are doing it wrong. It may be because your brand is unclear. Marketing amplifies what already exists. If the foundation is shaky, marketing only makes the cracks more visible. Many businesses look…
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When marketing does not work, most businesses assume the problem is execution. The content is not good enough. The platform is wrong. The tactic needs tweaking. But often, the real issue sits underneath all of that. Your brand. Marketing does not exist on its own. Every message, post, campaign, and…
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I’ve been thinking a lot lately about how organizations handle sponsorships for their events. I’ve seen everything from polished, well-executed programs to those “oops-we-forgot-to-mention-our-sponsors” moments. And it got me wondering, “How often do we really think about why someone decides to sponsor an event in the first place?” When done…
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Marketing is HARD! Knowing how to create a marketing plan is HARD! There, I said it. Let’s all agree that small business owners struggle with marketing. We all do! We struggle to: Know where to start with marketing Determine a marketing budget Understand what branding really is Decide which social…
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Marketing is often treated like the awkward cousin at a family reunion—always there but never really getting the attention it deserves. If you’re running a startup, small business, or managing a fresh marketing team, here’s the truth you need to hear loud and clear: $0 is NOT a marketing budget.…
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Thank you so much for joining us on our last episode of Adventures in Business. This is not only the last episode of Season 3, but it is also the last episode we will be doing together as co-hosts. Watch on YouTube HERE This podcast has been an amazing adventure.…
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Marketing is HARD! All small business owners struggle with marketing. It’s hard to know where to start. Social media? Website SEO? A flyer? An e-newsletter? Before we get all sweaty and angsty about social media (believe me, we get it!), let’s talk about your brand. WHERE DO WE FIND THE…
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Today’s Guest: Regina Carey, Founder of Carry On Regina Carey, founder of Carry On, helps individuals and businesses unlock their potential. A former special education teacher, Regina transitioned into coaching, team building, and leadership development, focusing on overcoming challenges and discovering core values. Through Carry On, she empowers clients to…
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Welcome back to another episode of Adventures in Business. We talk to different Lansing-area business people about their adventures, what they are doing, how they give back, and why we love Lansing! Watch on YouTube HERE Today’s guest is the dynamic and immensely energetic R.M. Easterly. She is the founder…
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